Typo-Galerie - Mojo

Font Designer: Jim Parkinson, 1960

The Mojo™ typeface is an adaptation of a lettering style that was popularized by 1960s poster artists like Wes Wilson, Victor Moscoso, and Rick Griffin. During the heyday of rock concert impresario Bill Graham, their psychedelic posters were seen all over the San Francisco Bay Area. The style itself is rooted in the Art Nouveau period, and is unmistakably influenced by turn-of-the-century Viennese poster designer Alfred Roller.
Jim Parkinson created Mojo for Rolling Stone magazine, referencing these psychedelic-lettering classics. A long time Rolling Stone collaborator, Parkinson’s lettering and type designs can be seen regularly in its pages. His style has become synonymous with Rock n’ Roll, especially the classic rock of the late 1960s.
True to its roots, Mojo is best used in large display sizes, on posters or signs. But the font also works well on small invitations and flyers, and might even be the right choice for your band’s logo. Try Mojo out today!