CorporateType

Aesthetics:
Choice of over 6,000 fonts in the Linotype Library

Customized production of individual exclusive fonts

Fonts with company-specific special characters and logos

Expert fonts with special characters

True small caps, italics and old-style figures

Distribution of corporate design guidelines as well as all tools and fonts on a CD or over the Internet

Development of harmonious font combinations with compatible character spacing


Ergonomics:
Consistent naming convention (independent of operating system and font format)

Correct font weights links with text formatting options

Addition of true small caps and old-style figures

Inclusion of company symbols in the character set (icons, logos, etc.)

Conversion of PostScript to TrueType

Professional TrueType hinting (on-screen legibility)


Technology:
Availability of all corporate design fonts on both operating systems (Mac OS and Windows)

Automatic recognition of document fonts through consistent naming conventions

Correct font weight links with text formatting options

Availability of the best font format for specific applications (PostScript or TrueType)

Individual and unique naming of corporate fonts

Consistent document transfer between PC and Mac systems


Logistics:
Qualified consultancy on implementation of corporate design

Character set expansion with non-Latin characters

Character set expansion with Latin characters

Delivery of corporate fonts to branch offices and partners


Licenses:
Customised licensing packages

Third party licences

Licences for fonts with exclusive use

Qualified consultancy for licensing issues