CorporateType

Serving designers, advertisers, communication specialists, brand managers and controllers as well as system administrators

Access to a wide range of fonts has added a new dimension to corporate design control. Far more employees now have contact with type and direct communications than they did in the pre-computer era. This makes it essential that the use of type, whether in bookkeeping or public relations, be easy and accurate.

Even within the most tightly managed corporate IT system, a variety of computers and operating systems are used by different individuals and departments. The documents created are displayed on average monitors as well as the most up-to-date LCD screen and projection equipment. Documents are created with a variety of applications such as Microsoft Word, Adobe Acrobat, or Microsoft PowerPoint and printed on inkjet and laser printers or professional printing machines. And all documents need the same fonts to maintain corporate brand expression. In an ideal world all corporate fonts would be managed on a central server and available to all work stations over the network. In reality, however, such an ideal is rarely achieved. Therefore when implementing a corporate-wide font application system, the following groups of users need addressing:
print designers
web designers
publishers
advertising specialists
marketing specialists
communication specialists
operations managers
network controllers
IT administrators

Different aspects of corporate design are relevant to each of these groups.

For example, the typographic quality of the fonts, the ergonomics of use and the technical implementation are most important to CorporateType graphic designers. Advertising and communications specialists focus on the aesthetics, ergonomics, technology and logistics. They are responsible for the smooth operation of all internal and external communications within the organisation’s local and international offices, external agencies or business partners around the globe. Network managers and controllers and the IT department must consider the smooth workflow and cost management within the corporation as well as compliance aspects, as they are responsible for purchasing the necessary font licenses.

The five components that make up CorporateType cover all the needs of these potential groups. CorporateType offers solution packages that can be tailored to suit all areas of interest and responsibility.