Caravan™ Schriftfamilie

Caravan™ Borders #1 (Linotype Originals) Details ... In den Warenkorb legen Preis ab: 26,00 US$

Caravan™ Borders #2 (Linotype Originals) Details ... In den Warenkorb legen Preis ab: 26,00 US$

Caravan™ Borders #3 (Linotype Originals) Details ... In den Warenkorb legen Preis ab: 26,00 US$

Caravan™ Borders #4 (Linotype Originals) Details ... In den Warenkorb legen Preis ab: 26,00 US$

Caravan™ Complete Family Value Pack (Linotype Originals) Details ... In den Warenkorb legen Preis ab: 99,00 US$

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In Layout in Advertising, published in October 1928, W. A. Dwiggins pointedly left sans serifs out of his survey of advertising typefaces. Gothic the newspaper standby in its various manifestations has little to commend it, he wrote, except simplicity; it is not overly legible, it has no grace. Gothic capitals are indispensable, but there are no good Gothic capitals. The typefounders will do a service to advertising if they will [...]

Mergenthaler was so confident in Dwiggins’ potential as a type designer that in May 1929 they signed him to an exclusive contract (at $ 2500 per year) months before his sans serif was completed. The company wanted to snatch him away from potential rivals such as American Type Founders, Barnhart Brothers & Spindler and Continental Typefounders, all of whom had expressed an interest in commissioning type from him. The National Display Alphabet Co., makers of Innes Alphabets – alphabets [...]

Dwiggins’ decision to get out of advertising had been building for six or seven years. In March 1922 he found himself unable to complete a job for his friend Carl Purington Rollins, printer to Yale University. “I am really puzzled to know what has bitten me, some kind of stage-fright, or else I am nicked for the time being in my inventive faculties. Other work has gone sour in the same manner.” The problem was not stage-fright but adult-onset diabetes, the same disease that [...]

Die Caravan, bestehend aus einer Vielzahl von Ornamenten, wurde von William Addison Dwiggins 1938 gestaltet. Er beabsichtigte die Ornamente der Caravan aus derselben Art von Linien und Kurven zu erschaffen, wie sie in seiner Schrift Electra aufzufinden sind. Drucker und Gestalter sollten mit diesen ornamentalen Bordüren die Möglichkeit haben, Schriftstücke, insbesondere aber Anzeigen zu schmücken und attraktiver zu machen. Schaut man sich Zeitschriften dieser Zeit an, sind sie nicht zu übersehen, die mit Bordüren und Ornamenten umrahmten Anzeigen für Friseure, Restaurants und anderes.
Mit dem heutigen Trend zu "revival faces", können diese Ornamente auch jetzt noch optimal mit den Schriften von Dwiggins kombiniert werden, wie zum Beispiel mit der Electra.