Demos® Font Family

Demos® Medium (Linotype Originals) More details ... Add to shopping cart Price from: US$ 65.00

Demos® Medium Italic (Linotype Originals) More details ... Add to shopping cart Price from: US$ 65.00

Demos® Bold (Linotype Originals) More details ... Add to shopping cart Price from: US$ 65.00

Demos® Complete Family Value Pack (Linotype Originals) More details ... Add to shopping cart Price from: US$ 195.00

The high-quality fonts of renowned Dutch designer Gerard Unger offer versatile application in typography today. More about the fonts: Demos™ Gerard Unger designed Demos for the German technology corporation Dr.-Ing Rudolf Hell* in 1976. Originally intended for use in the typesetting of newspapers, Demos was one of the new digital generation's first typefaces, well suited for book printing as well. Its robust forms and rounded corners make this face particularly legible and flexible, it [...]

Gerard Unger – born 22. 1. 1942 in Amsterdam, The Netherlands – graphic designer, typographer, type designer, teacher. 1963–67: studies at the Gerrit Rietveld Academie in Amsterdam. Then assistant to Wim Crouwel at Total Design. 1970: starts teaching at the Gerrit Rietveld Academie in Amsterdam. From 1975 onwards: freelance designer. 1981: does typography work for Dutch coins and postage stamps. Redesigns numerous magazines. 1984: designs special digits for the Dutch telephone directories. [...]

An array of typefaces from the renowned Dutch designer Gerard Unger is part of the Linotype Library. These high-quality typefaces offer versatile application in typography today. We are pleased to present an overview of the types here: Demos™ Gerard Unger designed Demos for the German technology corporation Dr.-Ing Rudolf Hell* in 1976. Originally intended for use in the typesetting of newspapers, Demos was one of the new digital generation's first typefaces, well suited for book printing [...]

Designed in 1975 by the Dutch typographer Gerard Unger, Demos™ was one of the first digital typefaces. It was initially developed for use on the Digiset composing machine manufactured by the German firm Dr.-Ing Rudolf Hell GmbH, where coarsely pixelated letters were formed by a cathode ray tube. Early digital technology had a weakness that metal type did not have, regarding the optical differences in design of large letterforms versus small letterforms. Punchcutters adjusted the shapes of the same letterforms for each different size they cut in metal. With the newer technology, both large and small variations in type sizes were created by scaling up and down from the same original master, which could result in non-optimal letterforms at either end of the spectrum. Unger experimented with design solutions for this problem, and he found that when he shaped the forms of Demos to have very little thick/thin variation, this facilitated linear enlargement and reduction. Demos is a robust, modern-looking typeface with open counters, a tall x-height, and blunt serifs. Because it was originally intended for use in the typesetting of newspapers, Demos is both legible and economical with space, making it suitable for book typography as well. The word "Demos" comes from Greek, and means "the populace." In the late 1990s, Demos and Praxis (also designed by Gerard Unger), along with Univers 57, were selected as the official typefaces of the German Government. More info.
In 1990, Linotype AG merged with Dr.-Ing Rudolf Hell GmbH, forming the Linotype-Hell AG (today Linotype GmbH). Since then, Linotype has been the official source of all fonts that were originally designed for the Hell Corporation. Linotype has also improved the typefaces using new digital technologies, including OpenType.