Swift® Font Family

Swift® Light (Linotype Originals) More details ... Is in cart Price from: US$ 54.00

Swift® Light Italic (Linotype Originals) More details ... Is in cart Price from: US$ 54.00

Swift® Regular (Linotype Originals) More details ... Is in cart Price from: US$ 54.00

Swift® Italic (Linotype Originals) More details ... Add to shopping cart Price from: US$ 54.00

Swift® Medium (Linotype Originals) More details ... Is in cart Price from: US$ 54.00

Swift® Medium Italic (Linotype Originals) More details ... Add to shopping cart Price from: US$ 54.00

Swift® Bold (Linotype Originals) More details ... Add to shopping cart Price from: US$ 54.00

Swift® Bold Italic (Linotype Originals) More details ... Add to shopping cart Price from: US$ 54.00

Swift® Heavy (Linotype Originals) More details ... Add to shopping cart Price from: US$ 54.00

Swift® Heavy Italic (Linotype Originals) More details ... Add to shopping cart Price from: US$ 54.00

Swift® Black Condensed (Linotype Originals) More details ... Add to shopping cart Price from: US$ 54.00

Swift Complete Family Pack (Linotype Originals) More details ... Add to shopping cart Price from: US$ 532.00

The high-quality fonts of renowned Dutch designer Gerard Unger offer versatile application in typography today. More about the fonts: Demos™ Gerard Unger designed Demos for the German technology corporation Dr.-Ing Rudolf Hell* in 1976. Originally intended for use in the typesetting of newspapers, Demos was one of the new digital generation's first typefaces, well suited for book printing as well. Its robust forms and rounded corners make this face particularly legible and flexible, it [...]

Gerard Unger – born 22. 1. 1942 in Amsterdam, The Netherlands – graphic designer, typographer, type designer, teacher. 1963–67: studies at the Gerrit Rietveld Academie in Amsterdam. Then assistant to Wim Crouwel at Total Design. 1970: starts teaching at the Gerrit Rietveld Academie in Amsterdam. From 1975 onwards: freelance designer. 1981: does typography work for Dutch coins and postage stamps. Redesigns numerous magazines. 1984: designs special digits for the Dutch telephone directories. [...]

Gerard Unger developed Swift™ between 1984 and 1987, with the intention of making a modern digital type for newspapers. The project was undertaken for the German firm Dr.-Ing Rudolf Hell GmbH. At that time, newspapers were produced on high-speed presses with low quality paper. Unger says Swift is "designed to be a survivor." It has chunky triangular serifs, sturdy connections at junctures, condensed forms with open counters, and a tall x-height. The work of William A. Dwiggins (1880-1956) was Unger's major design influence for Swift. Dwiggins was a American type designer for Mergenthaler Linotype who, as early as 1930, was focusing on legibility in the design of alternative fonts for newspaper printing. Swift has become a contemporary classic, and is now used more often for corporate identities and magazines than for newspapers. Austere and concise, firm and original, Swift is a typeface suited to almost any purpose. Swift™ Pro is the OpenType version, and includes a full range of styles and weights from light to extra bold.
In 1990, Linotype AG merged with Dr.-Ing Rudolf Hell GmbH, forming the Linotype-Hell AG (today Linotype GmbH). Since then, Linotype has been the official source of all fonts that were originally designed for the Hell Corporation. Linotype has also improved the typefaces using new technologies, including OpenType.