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Typographic Tip of the Month from Linotype’s Type Director Akira Kobayashi!
May 2006: “Stay away from that button!”
Many programs allow you to press an “Italic” button; but this often* only automatically generates an on-the-go slanted version of the Roman weight.
For better results, select the Italic or Oblique font directly from the program’s Font Menu.
Akira says: This may take [...]
Adrian Frutiger designed Avenir™ in 1988, after years of having an interest in sans serif typefaces. In an interview with Linotype, he said he felt an obligation to design a linear sans in the tradition of Erbar and Futura, but to also make use of the experience and stylistic developments of the twentieth century. The word Avenir means 'future' in French and hints that the typeface owes some of its interpretation to Futura. But unlike Futura, Avenir is not purely geometric; it has vertical strokes that are thicker than the horizontals, an "o" that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines. Avenir™ Next is a Platinum Collectionfont family, recently released as a major improvement and extension to the existing Avenir. It includes new small caps, newly designed true italics, and a complete new range of condensed weights. Avenir™ Next is a versatile sans serif family, ready for large and complex projects from books to signage to advertising.
Avenir is a trademark of Linotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.
Quality features
The Platinum Collection is the exclusive series of optimized classic typefaces from the Linotype Library.
XSF-Fonts are OpenType or TrueType fonts with an excellent appearance on screen at small sizes or low resolutions – especially engineered and optimized for exceptionally readable typefaces on computer screens using Microsoft® Windows operating systems.
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