Etica font family


Designed by Leftloft in 2010

About Etica font family

Etica, the-moralist-typefamily-project, was born at the end of 2000, but its development is ongoing, overcoming many hurdles and diversions. On one hand, the original idea was spurred by a certain esteem for Helvetica, in particular, its strength and versatility, and on the other, an intolerance to its plenty but inadequate applications; created by those who erroneously consider it to be a neutral and timeless design. We believe that Helvetica is a beautiful typeface, but very deeply rooted in its own era. It is often unsuitably used in contexts that have changed profoundly since its birth. From this initial intention, we coined the ironic payoff "The-Moralist-Typeface". The challenge was to obtain the same force, versatility and colour that are, from our point of view, Helvetica's greatest qualities. The same proportions have been maintained, albeit with slightly reduced letter width. The resulting design has soft strokes, open counters and terminals; aesthetically resting somewhere between a grotesque and humanist sans serif. It successfully combines masculine force with female delicacy. Etica's wide range of styles, together with a large character set and OpenType features, such as 4 sets of numerals, fractions, several stylistic alternates and a set of arrows and dingbats, allows for a vast variety of applications, be they editorial or corporate.

Etica

Desktop fonts are designed to be installed on a computer for use with applications. Licensed per computer.
Web fonts are used with the CSS @font-face rule. They are licensed for a set number of page views with no time limitation.
Mobile App Fonts can be embedded in your mobile application. Each app requires a separate license. The license is based on the number of app installations.
Electronic Publication Fonts can be embedded in an eBook, eMagazine or eNewspaper. Fonts are licensed per title.
Server fonts can be installed on a server and e.g. used by automated processes to create items. A license is per server core CPU per year.

Etica

8 Typefaces



world-map map

Pro / OT CFF

supports at least

33 languages.

Etica Light -  1 variant
From US$ 45
Add to cart
Etica Book -  1 variant
From US$ 45
Add to cart
Etica Regular -  1 variant
From US$ 45
Add to cart
Etica SemiBold -  1 variant
From US$ 45
Add to cart
Etica Bold -  1 variant
From US$ 45
Add to cart
Etica ExtraBold -  1 variant
From US$ 45
Add to cart
From US$ 45
Add to cart
From US$ 45
Add to cart