Volta® Font Family

Volta® Regular (Assorted Collection) More details ... Add to shopping cart Price from: US$ 26.00

Volta® Medium (Assorted Collection) More details ... Add to shopping cart Price from: US$ 26.00

Volta® Medium Italic (Assorted Collection) More details ... Add to shopping cart Price from: US$ 26.00

Volta® Bold (Assorted Collection) More details ... Add to shopping cart Price from: US$ 26.00

Volta® Complete Family Value Pack (Assorted Collection) More details ... Add to shopping cart Price from: US$ 94.00

Konrad F. Bauer – born 9. 12. 1903 in Hamburg, Germany, died 17. 3. 1970 in Schönberg, Germany – type designer, teacher. Trained as a typesetter and studied art history. 1928: starts work at the Bauersche Gießerei in Frankfurt am Main. 1932–36: works on the editorial staff for the "Zeitschrift für Bücherfreunde". 1938–40: editor for volumes 7–9 of the yearbook "Imprimatur". 1948: art director for the Bauersche Gießerei in Frankfurt am Main. 1952–64: heads the jury of the competition "Die [...]

Walter Baum – born 23. 5. 1921 in Gummersbach, Germany, died 8. 3. 2007 – type designer, graphic artist, teacher. 1935–39: trains at a typesetter. 1946–48: studies at the Meisterschule für das gestaltende Handwerk, Offenbach. 1949–72: director of the Bauersche Gießerei’s graphics studio in Frankfurt am Main. 1972–86: director of the Kunstschule Westend in Frankfurt am Main. Fonts: Volta® (1956), Folio® (1956–63), Verdi (1957), Impressum™ (1963), numerous fonts together with Konrad F. [...]

Volta is a robust typeface from the 1950s. A revisit to styles that were en vogue at the turn of the century, Bauer type foundry designers Walter Baum and Konrad Bauer designed this type family in1955. The form of Volta's letters are similar to those in New Transitional Serif typefaces, like Cheltenham and Century . Developed after the Didone (i.e., Bodoni) style types, New Transitional Serifs speak more to the zeitgeist of the late 19th Cntury, and were typographic adaptations to it's newer technologies. Already in the period of mass production, typographers and printers at the dawn of the 20th Century had to cope with larger print runs on cheaper materials. The robust letterforms of New Transitional Serifs were designed to compensate for this, but they were also ingenious little inventions in their own right.

Form the beginning, the new, peculiar forms of New Transitional Serif letters were adopted for use by advertisers. Their robustness also allowed them to be used in virtually all sizes. Volta was designed especially with advertising display usage in mind. The x-height of Volta's letters is higher than average for serif faces. It is recommended that Volta be used exclusively for shorter tracks of text, above 12 point. Headlines look dashing set in Volta. Four different font styles are available for the Volta typeface: Regular, Medium, Medium Italic, and Bold.