Introduction
Prolific! Perhaps this is the best word to describe the life and work of Morris Fuller Benton. The creator of over 200 types for ATF, Benton left his mark on 20th Century design. His faces would spread across the globe, and dozens are still in use today.
No sand required to enjoy this collection of Beach Party-themed fonts. These designs conjure up images ranging from 1960s surfers to tiki huts to DJs playing techno music in a sandpit. So no matter if you are promoting a party, documenting travel adventures, or designing packaging for summertime products, these typefaces will certainly give you that “fun in the sun” feeling.
Ed (Ephram Edward) Benguiat, born 27. 10. 1927 in New York, USA, type designer, calligrapher. Studied at Columbia University, New York and the Workshop School of Advertising Art, New York.
1953: associate director of "Esquire" magazine. Opens his own design studio in New York. 1962: joins Photo-Lettering Inc. as typographic design director, a position he still holds today. 1970: joins the International Typeface Corporation and is made vice-president; he works on the in-house magazine
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Font Designer: Edward Benguiat, 1972
ITC Souvenir® was originally drawn by Morris Fuller Benton in 1914 as a single weight for the American Type Founders company. It was revived in 1967 by Photo-Lettering and optimized for phototypesetting equipment. ITC was formed in 1971 and, with the help of Photo-Lettering, introduced ITC Souvenir as one of its first font families. ITC Souvenir font was designed by Ed Benguiat and comes in four weights, each with a matching italic.
Font Designer: Edward Benguiat, 1972
Souvenir® font was originally drawn by Morris Fuller Benton in 1914 as a single weight for the American Type Founders company. It was revived in 1967 by Photo-Lettering and optimized for phototypesetting equipment. ITC was formed in 1971 and, with the help of Photo-Lettering, introduced ITC Souvenir as one of its first font families. ITC Souvenir font was designed by Ed Benguiat and comes in four weights, each with a matching italic.
