Parkinson Electra® font family
Designed by Jim Parkinson in 2010
William A. Dwiggins
Parkinson Electra: impressive serif with individual personalityElectra® was originally designed in the early 1930s by William Addison Dwiggins using the serif fonts of the 15th and 16th centuries as models. This unique serif font has been systematically remodelled by Jim Parkinson to make it more suitable for the demands of modern day printing.
And more than 75 years later, while Parkinson utilised original drafts and early Electra sample fonts for his modification, his objective was not to create a simple clone of the typeface. Particularly helpful was the insight he had gained during the early 1990s, when he remodelled Electra for use by a newspaper, the San Francisco Chronicle.
Of the features he has retained, that which is most reminiscent of a newspaper font is the markedly reduced set width of Parkinson Electra® when compared with that of the original Electra. Parkinson Electra is also very slightly more robust than its precursor while its curves have been somewhat softened. This has resulted in a reduced contrast stroke width which, together with the faint hint of a groove in the remodelled serifs, further offsets the rigour of the classic Antiqua form and enhances the dynamic character of the new font. But Parkinson has only occasionally modified the actual forms of the letters, being very restrained when doing so. For example, the drop of the “a” and the “c” is plainly rounder, while the arch of lowercase “f” is slightly shorter.
All font weights have real Italic versions in which the letters are a little narrower but much more energetic, with gradually decreasing lines. Letters such as the lowercase “a”, “e” and “k” have a different form in their Italic versions, while the “f” gets a descender. One eye-catching aspect is the unusual design of the “&” symbol.
More related documents:
be installed on a computer for
use with applications.
Licensed per computer.
@font-face rule. They are licensed
for a set number of page views with
no time limitation.
in your mobile application. Each app
and platform requires a separate license.
embedded in an eBook, eMagazine or
eNewspaper. Fonts are licensed per title.
a server and e.g. used by automated
processes to create items.
A license is per server core CPU per year.
on which the font will be installed.
that you can use over time. We’ll let
you know when you’re running low.
Platforms you intend to embed the
font in. A license is valid for the life
of the version of the app.
you intend to embed the font in. Each license
is valid for one title for the life of that title.
CPUs of the servers on which
the font will be installed.
A license has a term of 1 year.
the font: OT (OpenType) with
Postscript outlines (OT CFF) or
TrueType outlines (OT TTF).
the font: W1G (98 languages),
COM (56 languages),
PRO (33 languages) or
STD (21 languages).
available in. These differ in contained
characters and file size. You get all
available versions with your license.
Typecast is a web-based tool to create visual
and semantic designs. Check for readability,
rendering and beauty then share a working
prototype of your design.
Tip: Add fonts to your Favorites, then test your custom selection in Typecast!