Loft™ font family
Designed by Julien Janiszewski in 2007
be installed on a computer for
use with applications.
Licensed per computer.
@font-face rule. They are licensed
for a set number of page views with
no time limitation.
in your mobile application. Each app
and platform requires a separate license.
embedded in an eBook, eMagazine or
eNewspaper. Fonts are licensed per title.
a server and e.g. used by automated
processes to create items.
A license is per server core CPU per year.
on which the font will be installed.
that you can use over time. We’ll let
you know when you’re running low.
Platforms you intend to embed the
font in. A license is valid for the life
of the version of the app.
you intend to embed the font in. Each license
is valid for one title for the life of that title.
CPUs of the servers on which
the font will be installed.
A license has a term of 1 year.
the font: OT (OpenType) with
Postscript outlines (OT CFF) or
TrueType outlines (OT TTF).
the font: W1G (98 languages),
COM (56 languages),
PRO (33 languages) or
STD (21 languages).
available in. These differ in contained
characters and file size. You get all
available versions with your license.
Typecast is a web-based tool to create visual
and semantic designs. Check for readability,
rendering and beauty then share a working
prototype of your design.
Tip: Add fonts to your Favorites, then test your custom selection in Typecast!
Loft is a large family of seven weights, each with an italic partner. Strikingly, counter widths for all the weights remain the same. As weights increase from Hairline to Mammoth, the characters extend by building stroke thickness outside the counter.
More structural interest comes from the way Janiszewski has handled the stroke terminations. In characters like the e, s, and c, they are cut on the same horizontal plane, while the termination of the vertical strokes and the over-dots of the i and j have been clipped at an angle.
Loft is space-efficient in lighter weights while making an increasingly stronger statement as the designs become heavier. Taken as a whole, the Loft typeface family is distinctive, versatile, and always intriguing.