ITC Flora® Font Family

ITC Flora® Medium (ITC Collection) More details ... Add to shopping cart Price from: US$ 26.00

ITC Flora® Bold (ITC Collection) More details ... Add to shopping cart Price from: US$ 26.00

ITC Flora® Complete Family Value Pack (ITC Collection) More details ... Add to shopping cart Price from: US$ 49.00

The high-quality fonts of renowned Dutch designer Gerard Unger offer versatile application in typography today. More about the fonts: Demos™ Gerard Unger designed Demos for the German technology corporation Dr.-Ing Rudolf Hell* in 1976. Originally intended for use in the typesetting of newspapers, Demos was one of the new digital generation's first typefaces, well suited for book printing as well. Its robust forms and rounded corners make this face particularly legible and flexible, it [...]

Should it be a sans serif, a text face, a script font, or perhaps blackletter? Every month, selected fonts are chosen from the depths of Linotype´s collection for your perusal. Check out this month´s medley!

ITC Flora is the work of Dutch designer Gerard Unger, and is named for his daughter. He started by doing calligraphy experiments with felt-tip and ballpoint pens, and developed these drawings into a formalized script typeface. Swiss typographer Max Caflisch advised the Dr.-Ing Rudolf Hell GmbH technology firm to add a new round-nibbed script face to their Digiset type library, and in 1984, Flora was released by Hell. Unger used a chancery cursive skeleton in this design, which imparts grace and movement. Flora was also intentionally designed to be simple and sturdy, and with its minimal variation in thick/thin stroke ratio, it worked well on the early digital typesetting machines. In 1989, the International Typeface Corporation released the font. ITC Flora continues to work well on current printers and typesetters, and it has an enduring popularity for uses that range from short text passages to display headlines.