Designed by Hannes von Döhren
A study in contrasts
The ITC Chino typeface family is a study in contrasts: twelve family members ranging from fanciful, script-like display designs, to typefaces with a decidedly judicious demeanor well-suited for text composition. Designers Hannes von Döhren and Livius Dietzel collaborated on the entire family, and the result is lighthearted and uncomplicated - with a bit of urban sophistication.
Emotional but with a big city flavor"
Von Döhren and Dietzel live and work in Berlin. They wanted ITC Chino to reflect their environment, but with a definite organic quality. "We sought to make Chino emotional and have a big city flavor at the same time,"says von Döhren. "Our challenge was to balance these divergent qualities throughout the designs." He adds, "We combined straight stems with soft curves to give a feeling of thoughtful clarity blended with playfulness."
Friendly but focused
ITC Chino Display is friendly but focused, intended for setting few words in large sizes. Its two weights of Thin and Ultra are good-natured typefaces made of soft curves, contrasting straight vertical strokes and playfully structured terminals. The Thin is a chic monoline melding of script and sans serif character traits while the Ultra is a more whimsical - and more substantial - interpretation of this theme. Seemingly stylistic opposites, both designs serve as perfect complements to the text typefaces of ITC Chino.
A typeface with a big typographical palette
The text side of the family contains five weights of roman, each with an italic companion. Ranging from Light to Black, ITC Chino provides a rich typographic palette. Slightly condensed character shapes and squared-off transition strokes replace the soft full curves of the display designs. While the lowercase benefits from a two-storied "a" and bowl-and-loop "g" as aids to legibility, and the playful aspects of the display design are incorporated as soft background melodies, von Döhren and Dietzel drew ITC Chino with simplicity as their design mantra. "We drew the text faces from scratch," says Dietzel, "minimizing the personality of the display designs to create optimal readability.""
ITC Chino Medium
be installed on a computer for
use with applications.
Licensed per computer.
@font-face rule. They are licensed
for a set number of page views with
no time limitation.
in your mobile application. Each app
and platform requires a separate license.
embedded in an eBook, eMagazine or
eNewspaper. Fonts are licensed per title.
a server and e.g. used by automated
processes to create items.
A license is per server core CPU per year.
on which the font will be installed.
that you can use over time. We’ll let
you know when you’re running low.
Platforms you intend to embed the
font in. A license is valid for the life
of the version of the app.
you intend to embed the font in. Each license
is valid for one title for the life of that title.
CPUs of the servers on which
the font will be installed.
A license has a term of 1 year.
the font: OT (OpenType) with
Postscript outlines (OT CFF) or
TrueType outlines (OT TTF).
the font: W1G (98 languages),
COM (56 languages),
PRO (33 languages) or
STD (21 languages).
available in. These differ in contained
characters and file size. You get all
available versions with your license.
Tip: Add fonts to your Favorites, then test your custom selection in Typecast!
STD supports at least 21 languages.
Windows menu name: Chino ITC Std Medium
PostScript name: ChinoITCStd-Medium
PostScript full name: Chino ITC Std Medium