LinoLetter 2010/03

Spring into action with fresh new fonts and typographic treasures

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In this Issue:



ITC Handel Gothic – New oblique fonts, and a larger character set
An Ad Man’s serif from the swinging 60’s – Madison Antiqua
Nimrod, the newspaper type, now with Greek and Cyrillic fonts!
Hidden Gems: Our editorial team unearths some typographic treasures
Will Hill: The Typographer as Reader

ITC Handel Gothic – New oblique fonts, and a larger character set

ITC Handel Gothic
Several years ago, Rod McDonald revived, expanded and enhanced the classic Handel Gothic design for ITC. Recently, we added five oblique fonts to his ITC Handel Gothic™ Family. We also updated all of the weights to a Pro character set. Our “Pro” fonts support for all Western, Central, and Eastern European languages written with the Latin script, including Turkish and those spoken in the Baltic. Only rarely does our “Pro” designation refer to increased OpenType feature support. The ITC Handel Gothic “Std” fonts and the ITC Handel Gothic “Pro” fonts both offer the same sweet stylistic alternates. The ITC Handel Gothic Pro fonts just extend these alternates to additional languages’ characters as well.
Check out the entire ITC Handel Gothic family at Linotype.com!

An Ad Man’s serif from the swinging 60’s – Madison Antiqua

Madison Antiqua
What’s old is new again! Keen readers might have thought that all of D. Stempel AG’s older typefaces had already been digitized. For decades, D. Stempel AG – which became a part of Linotype in 1985 – was one of Europe’s most creative addresses for new typeface design. Somehow, one of their classic serif families slipped through the cracks; but we’ve rediscovered it, and are happy to pass it on to you in OpenType format! Madison Antiqua™ was named after New York’s Madison Avenue, the global hub of advertising innovation during the 1960s. The typeface was released in 1965, as a re-tinkering of an older concept. The design is an excellent choice for body text in magazines and newspapers.
Is Madison Antiqua right for you?

Nimrod, the newspaper type, now with Greek and Cyrillic fonts!

Nimrod
Originally drawn by Robin Nicholas, (the same chap behind the recently released workhorse, Ysobel™) and released by Monotype in 1980, the Nimrod® family of fonts has grown into a sturdy and legible text face that performs really well in newspapers, and reads especially well at small sizes. Though its forms don’t belie its Ionic® heritage, it has shed a number of the potentially distracting details in favor of Old Style letterforms that for centuries have proven their worth in setting extended texts well. It’s no surprise then that Nimrod is still a popular choice for newspapers and other extended text applications where legibility and economy are paramount.
So, what else is new? Well, we’re delighted to announce that this exceptionally legible and versatile set of fonts has been expanded to include support for Cyrillic and Greek. All the ingredients that have gone into making Nimrod such a success have also gone into the drawing of the Cyrillic and Greek versions, making Nimrod more versatile than ever.
Check out the new Greek and Cyrillic fonts, and discover why Nimrod has remained popular for some three decades!

Hidden Gems: Our editorial team unearths some typographic treasures

Hidden Gems
With a growing library of thousands of fonts, sometimes even the best-drawn and most versatile fonts get overlooked. Our Hidden Gems feature is intended to restore the balance, to shed light on some typographic treasures that you might be missing out on. This month we present seven such treasures from the Monotype and ITC libraries: ITC Clearface®, Ocean Sans®, ITC Outpost™, ITC Greengate™, Mosquito™, Chong Old Style™, and Chong Modern™.
Unearth these treasures by visiting the Hidden Gems feature at Linotype.com!

Will Hill: The Typographer as Reader

Bill Hill: The Typographer as Reader
Originally presented at Typecon 09 in Atlanta, designer educator and typographer Will Hill’s ‘The Typographer as Reader’ takes a look at the changing relationship between typography and graphic design. He challenges some of the established theories of design history, proposing a fresh look at the activity of reading as a vital and often overlooked aspect of design education – and calls for a more concrete and practical approach to the teaching of typographic design.
Read Will Hill’s wonderfully enlightening ‘The Typographer as Reader.’

Malabar, ‘timely as it is timeless’

Malabar received design prize
On Friday, February 12, 2010, Linotype’s Malabar™ typeface received the design prize of the Federal Republic of Germany. Presented by the German Design Council and the Ministry of Economics and Technology, we are very pleased to receive one of just five Gold awards in the Communication Design category. Over 1,200 design items were nominated for the country’s highest distinction in the field.
Learn more about the prize, as well as the typeface, on our website.

Spring Value Pack

Spring Value Pack
Good-bye winter! Spring is just around the corner, and what better way to celebrate the return to longer days and warmer temperatures than the Spring Value Pack. Check out this bouquet of five fresh fonts, including Linotype Elisa™, Linotype Gaius™, Gavotte™, Linotype Dala™ Pict, and Rosemarie Kloos-Rau’s charming symbol font Wiesbaden Swing Dingbats™.
Smell the roses here.
We hope you found this issue of the LinoLetter informative and useful. We highly appreciate your feedback at info@linotype.com

The next issue of this newsletter will be published and dropped in your mailbox in April.

Your Linotype Online Team
This newsletter may contain forward-looking statements, including but not limited to statements about the product, strategic or business plans of Linotype GmbH. Various important risks and uncertainties may cause our actual results to differ materially from the results indicated by these forward-looking statements, including, without limitation, the implementation of product changes, the adoption of our products by the marketplace, or our ability to obtain and enforce intellectual property protection. For a further list and description of the risks and uncertainties we face, please refer to the the filings made by our parent company, Monotype Imaging Holdings Inc., with the United States Securities and Exchange Commission. We assume no obligation to update any forward-looking statements; whether as a result of new information, future events or otherwise and such statements are current only as of the date they are made.