The original Swift (1985) proved its worth in corporate identities, magazines and newspapers and occasionally in books.
It is a versatile type and can be used in a wide range of circumstances.
It is a striking type, with large serifs, large counters and letters that produce a particularly strong horizontal impression.
This means that words and lines in Neue Swift are easily distinguished, even where there are large spaces between words, as can occur in newsprint.
Neue Swift's large, robust counters were designed to improve legibility particularly in newspapers. It was designed in the early eighties, when papers were less well printed than they are today, and its special features help it survive on grey, rough paper printed on fast rotary presses.
Today it is used more often outside newspapers than in them. Neue Swift (2009) is the newest version of the Swift concept.
It has been improved by technical and aesthetic enhancements, and has been expanded into a family of twelve variants.