Font Designer – Hendrik Möller
Berlin-based designer Hendrik Möller created Luba™ as part of his final project at university. The typeface family is an informal sans serif that encompasses both the Latin and the Cyrillic scripts. Möller envisioned that it might be used in language textbooks aimed at helping Western Europeans learn the Russian language or other languages like Ukrainian or Bulgarian that use the Cyrillic script. Luba’s design places significant emphasis on the most necessary identifying elements of each letter, resulting in clear, legible forms. Since learning a language is already stressful enough, Luba’s style is that of an open, informal sans serif, which should relax the student as they read through their exercises.