LinoLetter 2008/12

New display cousins for our Eurostile family

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In this Issue:



Eurostile extras – Akira Kobayashi’s Eurostile Candy & Eurostile Unicase
Floral formalism – Waza and its beautiful swashes
Monotype Imaging’s new Latin/Arabic system – Meet Tanseek
An old classic, now available as an unbeatable font family – ITC Franklin

Eurostile extras – Akira Kobayashi’s Eurostile Candy & Eurostile Unicase

Eurostile Candy & Eurostile Unicase
Eurostile® Candy and Eurostile Unicase are fun spinoffs of the new Eurostile family. Both take the Eurostile idea in new display-oriented directions. In Eurostile Candy, corners and joints have been rounded off for a friendly and softer image. The main skeletons of many characters have been modified; extra strokes have been removed (e.g., in a, s, and t) and letters like n and r have been simplified. In Eurostile Unicase, ascenders and descenders have been traded in for alternates of letters that all share the same height. The effect is similar to using all caps, although this is quite a bit quirkier. Odd relationships such as these give text a more fresh and funky feeling. Try using either for headlines and titles, then use Eurostile Next for the body text!
Discover a master designer’s more creative side by reading more about these typefaces online.

Floral formalism – Waza and its beautiful swashes

Waza
Franciszek Otto, a designer and teacher in Poland, recently released Waza™, a refreshing copperplate script. A formal handwriting style from England, copperplate script fonts occasionally appear a bit stuffy and old fashioned. As a nice contrast, Waza kicks up the volume with very elaborate, almost melodramatic swash capitals; ascenders and descenders in Waza’s lowercase letters also curve a bit more than normal. Franciszek Otto also added a unique rhythm to his lowercase: individual letters seem to undulate, slightly swaying up and down.
Make messages more seductive! Choose Waza for your next project.

Monotype Imaging’s new Latin/Arabic system – Meet Tanseek

Tanseek
The Tanseek™ typeface family is one of the first multi-style typeface systems to create a harmonious blend of Arabic, Latin, serif, and sans serif for 21st century graphic communicators. Historically, setting Arabic and Latin typefaces together was challenging. Tanseek provides users around the world with a solid typographic system including related Arabic, Latin, serif, sans serif, modern, and traditional elements. Compatibility and harmony between Arabic and Latin typography cannot be achieved by simply combining standard typefaces; a new technique is needed. This is what Tanseek – meaning harmony in Arabic – achieves. Its two sets of alphabet groupings relate stylistically: traditional Arabic with Latin serif, and modern Arabic with Latin sans serif.
Bring harmony to your multilingual texts!

An old classic, now available as an unbeatable font family – ITC Franklin

ITC Franklin
The ITC Franklin™ typeface marks the next phase in the evolution of one of the most important American gothic typefaces. Franklin Gothic™ was long a favorite among typesetters. In 1980, under license from American Type Founders, ITC created four new weights while still preserving the characteristics of the original design. This series was followed in 1991 by a suite of 12 condensed and compressed designs drawn by David Berlow.
The 22-font ITC Franklin Gothic family has now grown to 48 designs and is called simply ITC Franklin. The new designs range from the very willowy Thin to the robust Ultra – with Light, Medium Bold, and Black weights in between. Each weight is also available in Narrow, Condensed, and Compressed variants, and each design has a complementary Italic.
Immerse yourself and your work in ITC Franklin’s multiple weights and styles.
We hope you found this issue of the LinoLetter informative and useful. We highly appreciate your feedback at info@linotype.com

The next issue of this newsletter will be published and dropped in your mailbox in January 2009.

Your Linotype Online Team
This newsletter may contain forward-looking statements, including but not limited to statements about the product, strategic or business plans of Linotype GmbH. Various important risks and uncertainties may cause our actual results to differ materially from the results indicated by these forward-looking statements, including, without limitation, the implementation of product changes, the adoption of our products by the marketplace, or our ability to obtain and enforce intellectual property protection. For a further list and description of the risks and uncertainties we face, please refer to the the filings made by our parent company, Monotype Imaging Holdings Inc., with the United States Securities and Exchange Commission. We assume no obligation to update any forward-looking statements; whether as a result of new information, future events or otherwise and such statements are current only as of the date they are made.