The Art of Hermann Zapf

The Art of Hermann Zapf – A video of him working!



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Here you can see an excerpt from the video!

Get the entire 18 minute movie exclusively on the Zapfino Extra CD.

Back in the 1960’s and 70’s Hermann did several exclusive typefaces for Hallmark Cards. As a side project, Hallmark commissioned a video of Hermann explaining the basics of calligraphy and how he worked. This short but insightful film is perfect to wet the appetite of aspiring calligraphers. The video is available exclusively bundled with the Zapfino Extra Family CD.
Hermann’s account of the production of “The Art of Hermann Zapf”:
And now a few notes about my experience in the movie business. The film “The Art of Hermann Zapf” was produced in 1967 at Hallmark Cards Inc. in Kansas City, Missouri and in my design studio in Dreieichenhain, Germany. There was also a German version made by Linotype with the title “Die Welt der Buchstaben”. This has for several years been the name of my permanent exhibition at the Herzog August Bibliothek in Wolfenbüttel, a beautiful old library, famous for their manuscripts and books.
It was the idea of Hallmark to make an educational film to be lent to art schools and TV stations. The beginning of this interesting project was very difficult. I was not at all familiar with the Hollywood English of the movie people, so I had to learn that first. Our cameraman, Frank Robinson by name, came from Hawaii. He was used to big outdoor scenes with professional models. He spoke in his Polynesian accent only of shooting and takes in connection with my story board, of stills he wanted to include, etc., demonstrating his ideas with sweeping gestures.
My God, very quickly I realized we had absolutely different conceptions about the film. I wanted no outdoor shootings at all, no expensive movie stars. I wanted to show only single letters, my paw manipulating a broad-edged pen, and for the letterforms, close-ups to explain the movement of the pen. In addition, I wanted special close-ups through a glass on which I would write. Turning the film during copying will make it look like as though I was writing on air. At once my friends at Hallmark had a new term for this: frog views. How could I tell my thoughts to a wild man from the film business? But the frog view idea persuaded him and suddenly he said: “Great, Hermann, let’s start tomorrow”.
I would like to add just one detail of the making of the film. After long discussions and the help of a lot of alcohol we started late in the night. I was sitting at a slanted glass table with a hot spotlight in my neck. Frank Robinson was lying on the floor with the camera ready for a frog-view shot. My task was to write beautiful letters with ink which dried as soon the pen touched the slippery surface of an astralon sheet. Not an easy job at all with a nervous cameraman at your feet. But with whiskey and many words of praise at the end, we all finished the film. It was a painful experience and I swore never to burn my fingers as a pseudo Hollywood production manager, but to stay with my humble pen and design alphabets.

About Zapfino Extra



In 2003, Hermann Zapf completely reworked the Zapfino design, creating Zapfino Extra. This large expansion of the Zapfino family was designed in close collaboration with Akira Kobayashi. Zapfino Extra includes a cornucopia of new characters. It features exuberant hyper-flourishes, elegant small caps, dozens of ornaments, more alternates and ligatures, index characters, and a very useful bold version-named Zapfino Forte.

Zapfino Extra is an OpenType format typeface available in two versions. The Contextual version contains a treasure-trove of extra contextual features. When created in 2004, this was the most advanced OpenType font released to date. By purchasing the Contextual version, users of OpenType-supporting applications, such as Adobe InDesign, may access all of the features available in the entire Zapfino family through just two fonts, Zapfino Extra LT Pro (Contextual), and Zapfino Forte LT Pro (Contextual)!

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