Linotype releases Frutiger® Serif™ font family – May 19, 2008
Frutiger’s classic namesake design earns its serifs
Bad Homburg, May 19 2008. It’s not everyday that one of the world’s most renowned sans serif type families welcomes into its fold new members – with serifs. Linotype is proud to present Frutiger® Serif, the new font family by Adrian Frutiger and Akira Kobayashi. Frutiger Serif evolved from Frutiger’s classic Meridien® design redrawn and expanded, it now harmonizes with several of Adrian Frutiger’s sans serif designs.
With Frutiger’s support, Linotype’s Type Director Akira Kobayashi took up the challenge to adapt and expand Meridien. Created for the French typefoundry Deberny & Peignot in 1957, Meridien was was one of Frutiger’s earliest designs. It is characterized by sharp, but elegant, serifs and no straight lines. Where most fonts have completely straight strokes, Meridien features gentle curves and soft arcs.
The existing digital version of Meridien is offered by Linotype, although this interpretation is quite different from the original metal type. Akira Kobayashi had an appreciation for the metal version, so he began Frutiger Serif from some of the earliest, letter-pressed specimens. The spirit of Meridien is still present in Frutiger Serif, although there have been many significant changes. New weights, widths, and styles not only come closer to Frutiger’s original design, but they now correspond better with several of Frutiger’s sans serifs.
The Frutiger Serif font family comes in 5 weights ranging from light to heavy and each weight is available in both regular and condensed. This increases the number of fonts in the family to 10; but since each of these also has an italic version, the family actually has a total of 20 fonts. Needless to say, Frutiger Serif also has all weights of italics in condensed as well – an addition that neither the original Frutiger nor Frutiger Next even have yet.
With the many weights and styles, the Frutiger Serif family is divers and strong enough to be used on its own. However, its added versatility is revealed when used in combination with other fonts. Frutiger Serif works well with the original Frutiger®, Frutiger Next, and Univers® – to name a few. Paring the serif and sans serif families together is perfect for creating complex hierarchies and clear information design. Working with complicated typographic systems – involving elements such as headlines, captions, pull quotes, multilingual text, etc,– is made easy by selecting Frutiger Serif and another of Frutiger’s sans serif families. The designer needs simply to mix and match different weights and styles for the various textual elements to create smart and innovative layouts.
All fonts in the Frutiger Serif family support 48 Western, Central and Eastern European languages, including the Baltic languages and Turkish. The OpenType features include ligatures, small caps, as well as a wealth of figures for most numerical needs.
Linotype GmbH, based in Bad Homburg, Germany and a wholly owned subsidiary of Monotype Imaging Holdings Inc., looks back onto a history of more than 120 years. Building on its strong heritage, Linotype develops state-of-the-art font technology and offers more than 10,000 original typefaces, covering the whole typographic spectrum from antique to modern, from east to west, and from classical to experimental. All typefaces (in PostScript™ and TrueType™ format as well as more than 7,000 fonts in OpenType™) are now also available for instant download at www.linotype.com. In addition to supplying digital fonts, Linotype also offers comprehensive and individual consultation and support services for font applications in worldwide (corporate) communication.
D-61352 Bad Homburg
Tel.: +49 (0) 61 72 - 484 - 0
Fax: +49 (0) 61 72 - 484 - 499
Please find more typeface application samples on the Internet at www.linotype.com.
This press release is available as pdf file. Please download:
English version (3,3 mb)
English version (3,3 mb)