Boutros Advertising font family


Designed by Arlette Boutros
Mourad Boutros
Boutros Advertising A range of Arabic typefaces (available in 5 weights: Light, Medium, Medium Italic, Bold and Extra Bold) was based on the usual extensive research by the Boutros group experts with the aim of serving the Arabic market needs for Arabic typefaces for all bilingual communication materials. This Arabic range was created and designed by Mourad and Arlette Boutros. The design is based on the Arabic calligraphy classical Naskhi style respecting Arabic calligraphy and cultural rules with the addition of the linked straight lines feature to match the Latin baseline level for the harmony look when used along side a Latin equivalent typeface such as Garammond, Palatino, Times Roman as well as Helvetica, Futura, Fruitiger etc....Each font of this range of Arabic typefaces has all the necessary Arabic glyphs as well as the basic Latin part that leaves the choice to the user to decide on its equivalent Latin. It is a unique range of Arabic Typefaces used in all market segments of the communication world of today by end users, corporate users as well as OEM. This Arabic range is available in Opentype (Unicode) format and will function with all applications that support this technology.

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Boutros Advertising Medium Italic
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Technical details
Digital data from:
OpenType outline flavour:
TTF - TrueType-Outlines
Technical font names:
File name: Advertising-M It.otf
Windows menu name: Boutros Adver
PostScript name: BoutrosAdver-MediumItalic
PostScript full name: Boutros Adver Medium Italic
Catalog number:
16868378
Characters:
506

Features

Languages

Standard Ligatures

Tag: liga

Function: Replaces a sequence of glyphs with a single glyph which is preferred for typographic purposes. This feature covers the ligatures which the designer/manufacturer judges should be used in normal conditions. The glyph for ffl replaces the sequence of glyphs f f l.

Initial Forms

Tag: init

Function: Replaces glyphs at the beginnings of words with alternate forms designed for this use. This is common in Latin connecting scripts, and required in various non-Latins like Arabic. In the typeface Ex Ponto, the default t in the word 'type' is replaced with the t.begin form.

Terminal Forms

Tag: fina

Function: Replaces glyphs at the ends of words with alternate forms designed for this use. This is common in Latin connecting scripts, and required in various non-Latins like Arabic. In the typeface Poetica, the default e in the word 'type' is replaced with the e.end form.

Glyph Composition/Decomposition

Tag: ccmp

Function: To minimize the number of glyph alternates, it is sometimes desired to decompose a character into two glyphs. Additionally, it may be preferable to compose two characters into a single glyph for better glyph processing. This feature permits such composition/decompostion. The feature should be processed as the first feature processed, and should be processed only when it is called. In Syriac, the character 0x0732 is a combining mark that has a dot above AND a dot below the base character. To avoid multiple glyph variants to fit all base glyphs, the character is decomposed into two glyphs...a dot above and a dot below. These two glyphs can then be correctly placed using GPOS. In Arabic it might be preferred to combine the shadda with fatha (0x0651, 0x064E) into a ligature before processing shapes. This allows the font vendor to do special handling of the mark combination when doing further processing without requiring larger contextual rules.

Isolated Forms

Tag: isol

Function: Replaces the nominal form of glyphs with their isolated forms. In Arabic, if the Alef is followed by Lam, the default glyph for Alef is replaced with its isolated form.

Medial Forms

Tag: medi

Function: Replaces glyphs in the middles of words (i.e. following a beginning and preceding an end) with alternate forms designed for this use. Note: This is different from the default form, which is designed for stand-alone use. This is common in Latin connecting scripts, and required in various non-Latins like Arabic. In the typeface Caflisch Script, the y and p in the word 'type' are replaced by the y.med and p.med forms.

Required Ligatures

Tag: rlig

Function: Replaces a sequence of glyphs with a single glyph which is preferred for typographic purposes. This feature covers those ligatures, which the script determines as required to be used in normal conditions. This feature is important for some scripts to insure correct glyph formation. The Arabic character lam followed by alef will always form a ligated lamalef form. This ligated form is a requirement of the script's shaping. The same happens with the Syriac script.

These fonts support the Arabic script. Each font is Unicode™ encoded, and available in different for

Tag: Arabic

Function: These fonts support the Arabic script. Each font is Unicode™ encoded, and available in different formats. Please review the product information for each font to ensure it will meet your requirements.