Rotis® Semi Serif Font Family

Rotis® Semi Serif 55 Roman (Monotype Originals) More details ... Add to shopping cart Price from: US$ 26.00

Rotis® Semi Serif 65 Bold (Monotype Originals) More details ... Add to shopping cart Price from: US$ 26.00

Rotis™ Semi Serif & Serif Family CD for Mac OS and Windows More details ... Add to shopping cart Price: US$ 219.00

Rotis font family This font family consists of all versions of Rotis®, named by Otl Aicher after the village in the Allgäu where he has lived since 1972. Aicher’s goal was to design a family of fonts which could serve almost any typographical purpose. Rotis® gives an impression of both strength and generosity and all four versions can be used interchangeably with one another. Rotis® is suitable for book/text, documentation/business reports, business correspondence, magazines, newspapers, [...]

Otl Aicher – born May 13, 1922 in Ulm, Germany, died September 1, 1991 in Rotis über Leutkirch, Germany – type designer, graphic designer, author, teacher. 1946–47: studies at the Akademie der Bildenden Künste in Munich. 1947: design studio in Ulm. Produces graphics for: Braun Elektrogeräte (1954), Deutsche Lufthansa (1969), Westdeutsche Landesbank (1964), Blohm & Voss (1964), Bayrische Rückversicherung (1972), Zweites Deutsches Fernsehen ZDF (1974) and Erco (from 1976), among [...]

Otl Aicher named his typeface Rotis after the small village in southern Germany where he has lived since 1972. The goal was to create an aesthetic type family which could fulfil a variety of typographic requirements. The result: a remarkable sans serif and a reserved antiqua with a total of 17 weights which combine extremely well with one another. This unification of two classic forms was almost revolutionary in 1988. Over centuries, designers had strictly avoided blending serif with sans [...]

Rotis® is a comprehensive family group with Sans Serif, Semi Sans, Serif, and Semi Serif styles, for a total of 17 weights including italics. The four families have similar weights, heights and proportions; though the Sans is primarily monotone, the Semi Sans has swelling strokes, the Semi Serif has just a few serifs, and the Serif has serifs and strokes with mostly vertical axes. Designed by Otl Aicher for Agfa in 1989, Rotis has become something of a European zeitgeist. This highly rationalized yet intriguing type is seen everywhere, from book text to billboards. The blending of sans with serif was almost revolutionary when Aicher first started working on the idea. Traditionalists felt that discarding serifs from some forms and giving unusual curves and edges to others might be something new, but not something better. But Rotis was based on those principles, and has proven itself not only highly legible, but also remarkably successful on a wide scale. Rotis is easily identifiable in all its styles by the cap C and lowercase c and e: note the hooked tops, serifless bottoms, and underslung body curves. Aicher is a long-time teacher of design and has many years of practical experience as a graphic designer. He named Rotis after the small village in southern German where he lives. Rotis® is suitable for just about any use: book text, documentation, business reports, business correspondence, magazines, newspapers, posters, advertisements, multimedia, and corporate design.