Emil J. Klumpp
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Emil KlumppEmil J. Klumpp (born 1912, died 1997) designed Murray Hill for the American Type Founders (ATF) in 1956. For decades, Murray Hill has proved itself as a versatile script typeface. Its design represents an unusually successful conversion of an informal calligraphic hand into a usable typographic tool. The style of the letters in the design is representative of mid-20th Century Americana. The letterforms’ delicate curves give the typeface a distinctly feminine feeling as well. This makes the typeface a great choice for use in advertising anything that would have fit in a 1950s home, or interested a 1950s housewife. The name of the typeface itself stems from the idea of 1950s suburban happiness: Murray Hill is the name of a small town in New Jersey. Good placements for this typeface might include on the packaging of kitchen products, baking goods, or house cleaning supplies. Murray Hill is also a good choice for refrigerator and toaster logos; in fact, the fine script should look good on anything shiny and metallic. Its cozy, "at-home" feeling is well suited for smaller use on invitations, engagement announcements, and other greeting cards. |
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