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Typographic Tip of the Month from Linotype’s Type Director Akira Kobayashi!
August 2006: Use a typeface’s swash characters for design variation
Many typefaces are equipped with alternate swash characters that are intended to act as a further element in a designer’s tool kit. Yet swashes – elaborate and flourished letters for decorative initials – are best situated at the beginning or end of words or [...]
Rudolph Ruzicka designed his font Fairfield as a legible text font. His philosophy: "The reader expects optical assistance with reading. He does not want to be distracted while interpreting and understanding the ideas of a text." Fairfield font is based on the forms of Venecian Old Face fonts as well as on the designs and details of Art Deco, giving the font a distinctive appearance
Fairfield is a trademark of Linotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions in the name of Linotype Corp. or its licensee Linotype GmbH.
