Alternate Gothic Font Family

Alternate Gothic No1 (Linotype Originals) More details ... Add to shopping cart Price from: US$ 26.00

Alternate Gothic No2 (Linotype Originals) More details ... Add to shopping cart Price from: US$ 26.00

Alternate Gothic No3 (Linotype Originals) More details ... Add to shopping cart Price from: US$ 26.00

Alternate Gothic Complete Family Pack (Linotype Originals) More details ... Add to shopping cart Price from: US$ 78.00

Morris Fuller Benton – born 30. 11. 1872 in Milwaukee, USA, died 30. 6. 1948 in Morristown, USA – engineer, type designer. After training as a mechanic and engineer, Benton jointed the ATF, where he became type designer and in-house designer with ATF. Fonts: Benton developed over 200 alphabets, all of which were published by ATF, including Century roman (with Theodor Low de Vinne, 1885), Mariage (1901), Alternate Gothic (1903), Franklin Gothic (1903–12), Cheltenham® (1904), Clearface® [...]

Not your grandmother’ s medieval type ... meet the “American” Gothic fonts! A breed of no-nonsense typefaces, called “Gothics” in the United States, have been serving as heavy hitters in financial services, business, and newspaper sectors since the late 19th Century. Gothic typefaces – not to be confused with Blackletter typefaces, which look “gothic” in a scary, medieval sort of way – are American sans serifs. Their forms are designed to solve [...]

Alternate Gothic was designed by Morris Fuller Benton for the American Typefounders Company (ATF) in 1903. A version for the Intertype machine was released in 1958. The style of Alternate Gothic is in the 19th Century manner. All three weights of Alternate Gothic are bold and narrow. In fact, this face is essentially a condensed version of Benton's other well-known sans serif types, like Franklin Gothic or News Gothic. In the early twentieth century, the modern concept of type "families" had not yet been formed. Although Benton designed his sans serifs to harmonize with each other, they were given different names. Robust, dark, and coolly competent, Alternate Gothic is a good choice when strong typographic statements must fit into tight spaces.