font family


Designed by Jackson Burke in 1948
Akira Kobayashi in 2008
Trade Gothic Next is Akira Kobayashi's 2008 revision of Jackson Burke's 1948 design. Developed over many years, the original Trade Gothic was filled with many inconsistencies. Under the direction of Akira Kobayashi, Linotype's Type Director, the american type designer Tom Grace, a graduate of the MA Typeface Design in Reading, was commissioned to redesign, revise, and expand the Trade Gothic family. Kobayashi and Grace refined many details such as the terminals and stroke endings, symbols, and the spacing and kerning. Moreover, there are newly added compressed widths and heavy weights perfect for setting even more powerful headlines. The Regular weight has been beefed up making it stronger and more robust in text settings. Trade Gothic is a staple of the advertising and newspaper industries, and now Trade Gothic Next brings more features and better quality for today's astute typographers. In addition several weights are available as soft rounded versions.

Trade Gothic Next Compressed Heavy

Trade Gothic® Next Compressed Heavy
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PRO supports at least 33 languages.















US$ 79
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486 characters

Features:

Languages:

Catalog number: 16745923

Denominators

Tag: dnom

Function: Replaces selected figures which follow a slash with denominator figures. In the string 11/17 selected by the user, the application turns the 17 into denominators when the user applies the fraction feature.

Fractions

Tag: frac

Function: Replaces figures separated by a slash with 'common' (diagonal) fractions. The user enters 3/4 in a recipe and gets the threequarters fraction.

Standard Ligatures

Tag: liga

Function: Replaces a sequence of glyphs with a single glyph which is preferred for typographic purposes. This feature covers the ligatures which the designer/manufacturer judges should be used in normal conditions. The glyph for ffl replaces the sequence of glyphs f f l.

Localized Forms

Tag: locl

Function: Many scripts used to write multiple languages over wide geographical areas have developed localized variant forms of specific letters, which are used by individual literary communities. For example, a number of letters in the Bulgarian and Serbian alphabets have forms distinct from their Russian counterparts and from each other. In some cases the localized form differs only subtly from the script 'norm', in others the forms are radically distinct. This feature enables localized forms of glyphs to be substituted for default forms. The user applies this feature to text to enable localized Bulgarian forms of Cyrillic letters; alternatively, the feature might enable localized Russian forms in a Bulgarian manufactured font in which the Bulgarian forms are the default characters.

Numerators

Tag: numr

Function: Replaces selected figures which precede a slash with numerator figures, and replaces the typographic slash with the fraction slash. In the string 11/17 selected by the user, the application turns the 11 into numerators, and the slash into a fraction slash when the user applies the fraction feature.

Ordinals

Tag: ordn

Function: Replaces default alphabetic glyphs with the corresponding ordinal forms for use after figures. One exception to the follows-a-figure rule is the numero character (U+2116), which is actually a ligature substitution, but is best accessed through this feature. The user applies this feature to turn 2.o into 2.o (abbreviation for secundo).

Proportional Figures

Tag: pnum

Function: Replaces figure glyphs set on uniform (tabular) widths with corresponding glyphs set on glyph-specific (proportional) widths. Tabular widths will generally be the default, but this cannot be safely assumed. Of course this feature would not be present in monospaced designs. The user may apply this feature to get even spacing for lining figures used as dates in an all-cap headline.

Scientific Inferiors

Tag: sinf

Function: Replaces lining or oldstyle figures with inferior figures (smaller glyphs which sit lower than the standard baseline, primarily for chemical or mathematical notation). May also replace lowercase characters with alphabetic inferiors. The application can use this feature to automatically access the inferior figures (more legible than scaled figures).

Superscript

Tag: sups

Function: Replaces lining or oldstyle figures with superior figures (primarily for footnote indication), and replaces lowercase letters with superior letters (primarily for abbreviated French titles). The application can use this feature to automatically access the superior figures (more legible than scaled figures) for footnotes, or the user can apply it to Mssr to get the classic form.

Subscript

Tag: subs

Function: The "subs" feature may replace a default glyph with a subscript glyph, or it may combine a glyph substitution with positioning adjustments for proper placement. Recommended implementation: First, a single or contextual substitution lookup implements the subscript glyph (GSUB lookup type 1). Then, if the glyph needs repositioning, an application may apply a single adjustment, pair adjustment, or contextual adjustment positioning lookup to modify its position.

Discretionary Ligatures

Tag: dlig

Function: Replaces a sequence of glyphs with a single glyph which is preferred for typographic purposes. This feature covers those ligatures which may be used for special effect, at the user's preference. The glyph for ct replaces the sequence of glyphs c t, or U+322E (Kanji ligature for "Friday") replaces the sequence U+91D1 U+66DC U+65E5.

These fonts support the Basic Latin character set. Each font is Unicode™ encoded, and available in d

Tag: Basic Latin

Function: These fonts support the Basic Latin character set. Each font is Unicode™ encoded, and available in different formats. Please review the product information for each font to ensure it will meet your requirements.

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Tag: Platinum

Function: Famous Linotype fonts from the last decade

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