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LinoLetter 2007/08

Morris Fuller Benton, FontExplorer X, and ITC Avant Garde Gothic

! Welcome to the Current Issue of the LinoLetter ! Subscribe Unsubscribe

Introduction:

Among the topics we’d like to present this month, the famous early-20th century type designer Morris Fuller Benton comes up twice: first, in a new Font Feature detailing many of his designs, as well as the designs his work inspired; and, second, for a 2003 calligraphic addition to the Monotype library – French Script™. Additionally, we are pleased to announce that the integrated store inside our free font management application, FontExplorer™ X, has been thoroughly redesigned. It also now has many more fonts available to try, purchase, and download! Finally, we’d like to direct your attention to the newest digital version of ITC Avant Garde Gothic™ in our library. These “Pro” fonts from ITC include a number of famous ligatures and alternates from the height of the 1970s. Rediscover them today, right here in the LinoLetter.

Have fonts of fun!
Morris Fuller Benton Typefaces
Broadway, Franklin Gothic, and Century Schoolbook. These are just a few of the typefaces designed during the early 20th century that we still see almost every day, and they were each designed by Morris Fuller Benton. As the creator of more than 200 typefaces, Morris Fuller Benton was quite prolific. In a new Font Feature at Linoytpe.com, we’ve grouped many of our favorite Morris Fuller Benton typefaces (50, to be exact) into four easy-to-navigate categories. Browse them today, and see how this design still influences our environment!
FontExplorer X Store
A colleague has just sent you a document to edit; after opening the file, you notice something doesn’t seem right. Could it be that fonts were used that you don’t have on your computer? How can you get the fonts as quickly as possible?

Users of the freeware application FontExplorer X don’t have this problem often. FontExplorer X activates the fonts if you have them installed on your computer. And if you don’t, you can purchase a license and download the fonts quickly via FontExplorer X’s integrated store.

Until now, there was one restraint in the automated font search process: if the fonts you needed weren’t part of the Linotype library, they wouldn’t be in the FontExplorer X Store either. Through the recent integration of fonts from the Monotype and ITC libraries, the FontExplorer X store now offers a larger and more comprehensive font database; and it is right inside the same application you use to manage your fonts, too.

And if you haven’t decided which fonts you need for your current project, you’ll quickly realize how much more fun browsing through the FontExplorer X store now can be. With a fresh new design, the integrated FontExplorer X store offers a vast selection, concisely and professionally arranged. Test-drive every font! Enter in your own sample text, and preview its appearance in different fonts. You can also change the sample text’s size, color, and background; the preview window in the FontExplorer X store functions just like the preview feature for the fonts you have installed on your system. The newly designed “About” section offers interesting information about fonts and their designers—and naturally also the important technical information—just like the information listed for the fonts you’ve already installed on your computer.

After you’ve decided to buy a font license, the purchasing process is child’s play. Just a few clicks, and the font download begins. But we don’t abandon you after the purchase: FontExplorer X will also automatically install the fonts on your system after their download is completed. There is no simpler way to purchase font licenses. Try it out for yourself!
ITC Avant Garde Gothic Pro
ITC Avant Garde Gothic’s design was created in the late 1960s as the logo for the short-lived, but highly influential magazine, Avant Garde. As art director, Herb Lubalin devised the logo concept and a companion headline face. The style used in the magazine was very unique; some letters exhibited several alternate forms, and dozens of ligatures were seen as well – not just between the lowercase letters but between uppercase letters, too! Lubalin and Tom Carnase, a partner in his design firm, worked together to transform this popular idea into a full-fledged typeface. Later made commercially available by ITC, the initial phototype faces offered customers access to these many additional characters, too. Over time, more weights were added to the family as well. But the initial limitations of digital typesetting put these distinctive combinations and variants in the background. More recently, OpenType technology has allowed for a complete digital version of ITC Avant Garde Gothic to be released, one that encompasses the full breadth of the original design! ITC Avant Garde Gothic Pro offers all of the original alternate characters and ligatures, plus many extras. Included are a suite of additional cap and lowercase alternates, new ligatures that were drawn just for this release, and a collection of “biform” characters (lowercase letters with cap proportions). In addition to English, ITC Avant Garde Gothic Pro fonts support most European and many Central European languages, including Baltic, Turkish, Czech, Hungarian, and Polish.
French Script
One of the more than 200 typefaces developed by Morris Fuller Benton (see the first item in this month’s newsletter) was a vertical script named “Typo Upright.” This creation of Benton’s would go on to many revivals and swings of popularity, most recently in 2003, when Monotype redigitized the design and released it under the name “French Script.” Based on formal handwriting and engraving found in announcements and invitations, French Script, with its unique appearance and decorative capitals, is an excellent font for projects in which an elegant mood is desired.
 
Book Alphabet Stories
In the April issue of the LinoLetter, we announced the release of Hermann Zapf’s new book, Alphabet Stories. There are still copies of this book available, both in the English and in the German editions!
The Linotype OpenType Essentials packages 1, 2, and 3 are now available on CD-ROM as well as direct download!
 
We hope you found this issue of the LinoLetter informative and useful. We highly appreciate your feedback at info@linotype.com

The next issue of this newsletter will be published and dropped in your mailbox in September 2007.

Your Linotype Online Team
This newsletter may contain forward-looking statements, including but not limited to statements about the product, strategic or business plans of Linotype GmbH. Various important risks and uncertainties may cause our actual results to differ materially from the results indicated by these forward-looking statements, including, without limitation, the implementation of product changes, the adoption of our products by the marketplace, or our ability to obtain and enforce intellectual property protection. For
a further list and description of the risks and uncertainties we face, please refer to the the filings made by our parent company, Monotype Imaging Holdings Inc., with the United States Securities and Exchange Commission. We assume no obligation to update any forward-looking statements; whether as a result of new information, future events or otherwise and such statements are current only as of the date they are made.
 

Century is a trademark of Linotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions. FontExplorer is a trademark of Linotype GmbH which may be registered in certain jurisdictions.

Franklin Gothic is a trademark of International Typeface Corporation and may be registered in certain jurisdictions.

ITC Avant Garde Gothic is a trademark of International Typeface Corporation registered in the U.S. Patent and Trademark Office and which may be registered in certain other jurisdictions.

Broadway and French Script are trademarks of The Monotype Corporation and may be registered in certain jurisdictions.

For further information do not hesitate to contact us via:

Phone:+49 (0) 6172 484-418
Fax:+49 (0) 6172 484-429
e-mail:info@linotype.com
Copyright © 2008 Linotype GmbH. All rights reserved.
We reserve the right of errors and changes.
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Page last edited: 2007-09-11