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Typographic Tip of the Month from Linotype’s Type Director Akira Kobayashi!
August 2006: Use a typeface’s swash characters for design variation
Many typefaces are equipped with alternate swash characters that are intended to act as a further element in a designer’s tool kit. Yet swashes – elaborate and flourished letters for decorative initials – are best situated at the beginning or end of words or [...]
Rudolph Ruzicka designed his font Fairfield as a legible text font. His philosophy: "The reader expects optical assistance with reading. He does not want to be distracted while interpreting and understanding the ideas of a text." Fairfield font is based on the forms of Venecian Old Face fonts as well as on the designs and details of Art Deco, giving the font a distinctive appearance
Fairfield is a trademark of Linotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions in the name of Linotype Corp. or its licen
