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With his Vectora font in 1991, Adrian Frutiger adopted the "American" type of grotesque typeface, in particular the Franklin Gothic™ and the News Gothic™, developed in 1904 and 1907 respectively by Morris F. Benton for American Typefounders.
Typical of American grotesque fonts are the rhythmic line spacings, large x-heights and taut individual forms. These design rules were adopted into the Vectora and extended to give increased legibility and well-balanced letter forms. Frutiger’s graphical concept is expressed in a homogeneous alphabet with an easy-to-read word and line image.
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Vectora is a trademark of Linotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.
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