Typo-Galerie - Fluidum

Font Designer: Aldo Novarese, 1951

Not only are Italians the world champions when it comes to soccer (or football, depending on which side of the Atlantic one calls home), but their design tradition is also a powerful mix of elegance and spontaneity. Take Fluidum, for instance. Designed in 1951 by one of Italy’s most celebrated typeface designers, Aldo Novarese, the font’s design is very fluid, as its name suggests. The high-contrast script face curls and twists across the line like a mix of Giambattista Bodoni’s cursive letters and Aldo Novarese’s later, heavier designs, such as Microgramma™ Eurostile™ and Sprint™.