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Gaining Knowledge and ExperienceThe knowledge and experience that Dwiggins gained doing endless small jobs during these years – in 1914 alone he illustrated or lettered nearly ninety advertisements for Paine Furniture – provided the basis for Layout in Advertising. Through this work he honed his lettering and drawing skills, became familiar with paper stocks, and gained a broad understanding of type. He was well prepared to tackle type design when Mergenthaler challenged him.
Fig. 1: William Addison Dwiggins whittling in his studio. Photograph by Randall Abbott.
Fig. 2: Proverbs 15:17/A Cornhill Letter-Leaflet designed and lettered by William Addison Dwiggins for Alfred Bartlett 1906.
Fig. 3: Bookplate for William and Mabel Dwiggins. 1908. The figures in medieval garb are portraits of William Addison Dwiggins and his wife. more ... Metroblack, Electra, Caledonia |
This font feature is an article from
Linotype Matrix magazine Vol. 4 No. 2.
Author: Paul Shawn. We would like to thank Roberta Zonghi, Keeper, Rare Books and Manuscripts Department, Boston Public Library for permission to reproduce photographs of items in the 1974 and 2001 Dwiggins Collections. All photos, except those credited, were taken by Paul Shaw.
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