Used in tiny point sizes for pharmaceutical instructions, or enormously as Supermarket signage: the four styles within the Generis type system can all be combined, giving a range of options that stimulates creativity and provides a wide variety of typographic expression.

The elegant serif style, with a classical essence.

The stable slab serif, with technical characteristics.

The clear sans serif, with an objective appearance.

The simplified sans serif, with a contemporary nature.

more ... Generis Matrix

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Available is an online brochure on Generis that you can read directly from your screen.

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Generis® Serif font family (Linotype Originals)
Generis® Slab font family (Linotype Originals)
Generis® Sans font family (Linotype Originals)
Generis® Simple font family (Linotype Originals)