Every year, more and more text is read directly on a computer screen in office applications, or from freshly printed sheets from a copier or laser printer. Clear, legible text faces are more imperative to office communication than ever before. Yet every worker desires a small bit of personality in the corporate world. Most office environments are only equipped with a few basic fonts that are truly optimized for use in text, with laser printers, and on screen.
Akira Kobayashi, Linotype‘s Type Director, has come to the rescue! After analyzing Linotype’s library of typefaces, he selected four of the most legible and distinct styles. Each has their own character, yet they may be mixed with the others, or with other common corporate fonts.
Kobayashi retooled these four type classics, creating the Linotype Office Alliance font families. Each font family includes the following four font styles: Regular, Italic, Bold, and Bold Italic. The four font families selected from the Linotype Originals library were:
Metro,
Neuzeit™,
Times Europa™, and
Trump Mediaeval™. Metro is a contemporary-style humanist sans serif. Neuzeit is a traditional-style geometric sans serif. Times Europa is a modern-style serif face. Trump Mediaeval is Renaissance-style serif face.
