LinoLetter 2005/01

Linotype wishes all readers a Happy New Year

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Introduction:

News Alert! We have a new program highlight for the upcoming TypoTechnica conference to bring to your attention: Quark will present the first public demo of the unreleased QuarkXPress 7! Come to TypoTechnica and experience this veteran application’s new typographic features live. More information below ...
In order to ease your plunge into a new creative year, we rummaged through our library for a pair of great fonts to recommend, and pulled out two of the winners from our last International Type Design Contest: Hildegard and Samba. Hildegard is a contemporary sans serif text face in the Dutch style. Its cool assuredness in text stands in stark contrast to the liveliness of its fellow contest-winner Samba. A new interpretation of Brazilian Art Deco graphics and lettering, Samba offers a warm, loud feeling unobtainable in most other typeface designs. Aside from newer designs like these, we enjoy reintroducing you each month to our old favorites as well. You may recall that we featured the types of Lucien Bernhard in our August issue; this month, we are pleased to present another classic face from our type archives: Serpentine, a forward-thinking design from 1972. This retro design has become one of our decade’s most popular display fonts. To close out this month’s LinoLetter, we’d like to bring your attention to a new design guide that we’ve published on our site, an article entitled "Pleasures of Design."


Have fonts of fun!

Hildegard: Dutch design direct to your desktop

Hildegard
Hildegard is a new sans serif text face in the Dutch style. Upon close inspection, one will discover a world of subtle angle variation within the letters’ structure, loosely inspired the stroke movements used in calligraphy. The spaces between these built-up strokes create visible ink traps at many joints, which play a functional role in aiding legibility in smaller text sizes, in addition to their aesthetic role. The Hildegard family of typefaces may be used in sizes ranging from small text through large displays. Designed by Jan Sonntag, a German student in the Netherlands, Hildegard finished second place in the text face category of the 2003 International Type Design Contest,, which was sponsored by Linotype. The Hildegard family includes the following four font styles: Regular, Italic, Bold, and Bold Italic.
Check out Hildegard here

TypoTechnica 2005: Experience a live demo of QuarkXPress 7’s planned typographic features

TypoTechnica 2005
Reserve your chance to experience all the latest in font technology development, including the first public demo of the planned typographic features for QuarkXPress 7 at the TypoTechnica 2005 in London (UK).
From February 17–19, type designers and font developers from around the world will be making their way to London (UK) for the wide variety of forums, sessions, and workshops. The conference is also an excellent opportunity to visit the renowned St Bride Printing Library, and to meet with other type-minded people. Register today!
Click here to see the conference schedule and registration info

Samba: Brazilian type with an Art Deco spirit

Samba
The Samba type was inspired by the lettering art of J. Carlos, a Brazilian illustrator active during the early 20th century. The sibling duo of the brothers Tony and Caio de Marco, two contemporary Brazilian graphic designers, transformed Carlos’ work into a series of fonts. They especially recommend that you try Samba for use in logos, flyers, posters, and even tattoos!
Their family, which includes three separate fonts, offers the user a chance to mix three complementary styles of lettering into one coherent design. While Samba Regular’s characters are made up of mono-line letters, Samba Bold offers much more thick/thin contrast. Samba Expert’s lavish swash endings were inspired by Brazilian metal work. Samba finished third place in the display face category of the 2003 International Type Design Contest,, which was sponsored by Linotype.
Take a deeper look into the Samba family

Serpentine: A retro classic and contemporary favorite

Serpentine
Dick Jensen (USA) designed Serpentine for the Visual Graphics Corporation in 1972. Its dynamic and wide design-identifiable via the letters’ small, pointy serifs-is available in six different font styles. Although the underlying strokes of the three weights are similar, each member of the Serpentine family has its own individual personalities. Serpentine Light lends itself well to text for onscreen displays, for instance, while the numbers from typeface’s heavier weights are seen around the world on athletic jerseys. Additionally, the oblique styles convey a streamlined sense of speed, furthermore lending Serpentine well to sports applications (especially the faster varieties).
Because of its retro pedigree, Serpentine has become more popular than ever during the last few years. The typeface may be found all over the world in display usage applications such as logo design, magazine headlines, and party flyers.
Sample images of the fonts, as well as more information, are available here

Learn about type: Our "Pleasures of Design" feature article

Pleasures of Design
In the Linotype Font Lounge, typographic themes are highlighted and explained in depth. This feature article asks what is necessary for creating good print design, and offers some helpful guidelines along the way.
"Whenever you make or arrange a physical object in a particular way, you are ’designing’ it; whether you are deciding the length of a bracket to support a bookshelf, or arranging a vase of flowers, you are practicing design. If the shelf falls down, or the flowers look a mess, you clearly haven’t been designing very well - you need to refer to some established principles to help you get it right."
Why does design matter? Learn more
Linotype.com offers a wide variety of possibilities that may help you find the right typeface or font package, as well as the chance to try the fonts out and make a purchase. Our two hints for this month: fist, try using our FontIdentifier to identify typefaces whose name you don’t know. Second, pay a visit to our Font-Packs page, and view all Linotype Font Compilations at once!

FontIdentifier
Answer a few simple questions and the artificial intelligence of the FontIdentifier will help you find your font. more ...

FontPacks
All the fonts you need: Libraries, Compilations, Platinum Fonts and Font Families as CDs or Download Packs. Save yourself time and money!
We hope you found this issue of the LinoLetter informative and useful. We highly appreciate your feedback at info@linotype.com

The next issue of this newsletter will be published and dropped in your mailbox at the beginning of February.

Your Linotype Online Team
This newsletter may contain forward-looking statements, including but not limited to statements about the product, strategic or business plans of Linotype GmbH. Various important risks and uncertainties may cause our actual results to differ materially from the results indicated by these forward-looking statements, including, without limitation, the implementation of product changes, the adoption of our products by the marketplace, or our ability to obtain and enforce intellectual property protection. For
a further list and description of the risks and uncertainties we face, please refer to the the filings made by our parent company, Monotype Imaging Holdings Inc., with the United States Securities and Exchange Commission. We assume no obligation to update any forward-looking statements; whether as a result of new information, future events or otherwise and such statements are current only as of the date they are made.