LinoLetter 2006/07

The Bold and the Beautiful: Our “Fattest” Faces

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Introduction:

An exciting feature about the selection and use of unusually bold typefaces awaits LinoLetter readers this month. But that’s not all: How about a summer Fling? This July, we would like to take the opportunity to reacquaint our readers with an often-overlooked elegant French-style script face – Fling™ – from Michael Gills. Another typeface that we would all like to spend some time with over the next few months is Montix™, a space-saving and ornate sans serif.
LinoLetter readers vote with their mouse-clicks. In the last two issues, Linotype Type Director Akira Kobayashi’s “Akira says ...” column has been the item read most often. Who are we to disappoint? Akira returns this month for round three, advising readers how to best mix complimentary type styles.


Have fonts of fun!

The bold and the beautiful – Fat faces from Linotype
Have a new product or special offer? Do you want the whole world to get your message? If you were to take your pitch live to the street, you would have to resort to shouting or to big amplifiers and loudspeakers in order to get your point across. But what can you do if print, paper, posters, or billboards are your medium? You’ll need a typeface that is as BIG and BOLD as possible.
Introducing the “Fat Boys” from Linotype, – the boldest typefaces, all ready to offer their expressive characteristics to help spread your news

“Joie de vivre” – This summer, get to know Fling™, a French script face
Michael Gills, formerly a resident designer at Letraset, created the Fling™ typeface in 1995. Fling’s letterforms are based on the Ronde – or round – script style from France. The design includes intricate and generous capital letters, which are then contrasted with the more reserved lowercase forms. This allows for a sophisticated and elegant appearance in text.
Fling’s letterforms are highly legible for those of a script face, and it is a typeface with many uses. Aside from short amounts of running text, Fling’s capital letters serve well as initials, and an extra font of ligatures and alternative letterforms offer expanded typesetting possibilities.
Take a look at all of Fling’s regular and alternate characters

Narrow, constructed, and contemporary – Use the Montix™ typefaces to help build new brands
Looking for a contemporary and condensed sans serif with a little kick? Check out Diana Fischer’s Montix™, an effective, small font family she developed in 2003. Montix’s forms offer designers a toolkit to help build and tune their projects, especially those looking for a new headline or display feeling. Montix’s letters have relatively long ascenders and descenders, which, in addition to their horizontally compact body, give it its unique style. Make sure that Montix™ is on your list of typefaces to try out in your next logo and corporate identity specification.
Plug in to new design solutions at the Linotype website and try out Montix™ today

It’s in the Mix! – Learn how to mix typefaces better in “Akira says ...” Number 3
With so many typefaces in the Linotype Library, how does one narrow down which may best be used to complement another? Rest assured, there is no need to panic! Linotype’s Type Director Akira Kobayashi is back this month with another bit of advice. This time, he offers a glimpse into how one can best mix typeface styles.
Learn all about mixing typefaces via the examples in this month’s column

Linotype’s Complete Typeface Catalog, A–Z: The second edition
Linotype’s new typeface catalog, which premiered earlier this year, was such a hit that they have already sold out! To meet demand, we’ve created a newer, larger second edition. What are the changes? Twenty-two additional pages, a white dust jacket, and improved navigation through the extensive “Central European and Non-Latin Typefaces” section.
Order your copy now for the same price – just USD/EUR 19.00 (plus shipping and handling)!
We hope you found this issue of the LinoLetter informative and useful. We highly appreciate your feedback at info@linotype.com

The next issue of this newsletter will be published and dropped in your mailbox at the beginning of August.

Your Linotype Online Team
This newsletter may contain forward-looking statements, including but not limited to statements about the product, strategic or business plans of Linotype GmbH. Various important risks and uncertainties may cause our actual results to differ materially from the results indicated by these forward-looking statements, including, without limitation, the implementation of product changes, the adoption of our products by the marketplace, or our ability to obtain and enforce intellectual property protection. For
a further list and description of the risks and uncertainties we face, please refer to the the filings made by our parent company, Monotype Imaging Holdings Inc., with the United States Securities and Exchange Commission. We assume no obligation to update any forward-looking statements; whether as a result of new information, future events or otherwise and such statements are current only as of the date they are made.