Linotype font mix ideal for newspapers – August 18, 2004

Sabon Next takes on the press

Bad Homburg, August 18, 2004. For the first time on May 29, 2004, the widely circulated daily newspaper Frankfurter Neue Presse introduced a mix of Linotype fonts to improve its overall look and legibility: Sabon Next regular and bold for body copy and Bodoni Classico roman and bold for headlines. A relatively new member of the Linotype Platinum series, Sabon Next has made a name for itself as an excellent book typeface – but now, for the first time, it is also successfully being implemented in commercial newspaper print as well, proving its broad flexibility and diverse range of applications. Since the Frankfurter Neue Presse was already quite pleased with the Linotype fonts Vectora and PMN Caecilia it uses for event listings, when the time came to refresh the look of the rest of the paper, it turned to Linotype for advice. Mr Otmar Hoefer, Director of Product Marketing at Linotype Library, came up with this original Linotype font mix and developed the solution together with Barbara Bank, Director of Design at the Frankfurter Neue Presse (FNP). An idea which has proven ideal. And over 400,000 readers agree: Sabon Next has helped make the overall appearance of the Frankfurter Neue Presse considerably lighter and much easier to read. Another example of how Linotype is shaping the way the world reads.

For samples, please visit www.fnp.de where the current front-page is available as a pdf-download.

Linotype GmbH, based in Bad Homburg, Germany, was founded 117 years ago and is now a member of the Heidelberg Group. Building on its strong heritage, Linotype Library develops state-of-the-art font technology and offers more than 5,500 original fonts, covering the whole typographic spectrum from antique to modern, from east to west, and from classical to experimental. Thanks to the browser and navigation system FontExplorer, all typefaces (in PostScript™ and TrueType™ format as well as more than 1.100 fonts in OpenTypeTM) are now available for instant download at www.linotype.com as well as on CD.

In addition to supplying digital fonts, Linotype Library also offers comprehensive and individual consultation and support services for font applications in worldwide (corporate) communication.

If you would like further information, please contact:

Linotype GmbH
Du-Pont-Straße 1
61352 Bad Homburg
Tel.: +49 (0) 61 72 - 484 - 24 60
Fax: +49 (0) 61 72 - 484 - 499
E-Mail: info@linotype.com
This press release is available as pdf file. Please download:
English long version (200 kb)
German long version (208 kb)
English short version (140 kb)
German short version (144 kb)