Effectra font family
Designed by Anuthin Wongsunkakon
Much of his work deals with print, logotype, and lettering, but he is best known for his contribution to Thai typography and for reintroducing custom font design service to the local business industry. Anuthin had provided fonts for many leading companies in Thailand including Advance Info Service; The largest mobile phone operator, Creative Technology of Singapore. dtac - Telenor (Thailand), Ikea (Thailand), Nokia (Thailand), CAT Communication Authority of Thailand, and Tesco Lotus. In publication area including Thai Edition of Men’s Health, Arena, Wallpaper* and L’Officiel. Aside from his custom-made ones, his Thai and Latin typefaces has been used by various enterprises, most notably in local and international magazines.
Besides being a designer, Anuthin is known as a writer and design educator. He frequently writes for several influential Thai magazines including Wallpaper* (Thai Edition) and art4d. In education, he first started his teaching career at Rangsit University, and later Bangkok University and Chulalongkorn University. Most of the articles from his controversy book on graphic design education in Thailand, Note The Norm, along with his various essays can be viewed at anuthin.org, a graphic design and typographic design archive weblog he found in 1999.
On the following page, you will find an interview with Anuthin Wongsunkakon, in which the designer of Helvetica Thai talks about various aspects of typography and typeface design.
be installed on a computer for
use with applications.
Licensed per computer.
@font-face rule. They are licensed
for a set number of page views with
no time limitation.
embedded in an eBook, eMagazine or
eNewspaper. Fonts are licensed per issue.
a server and e.g. used by automated
processes to create items.
A license is per server core CPU per year.
on which the font will be installed.
that you can use over time. We’ll let
you know when you’re running low.
installations you want to license.
Some mobile app fonts allow an
unlimited number of installations.
you intend to embed the font in. Each license
is valid for one issue for the life of that issue.
CPUs of the servers on which
the font will be installed.
A license has a term of 1 year.
language support of the font.
the font: W1G (98 languages),
COM (56 languages),
PRO (33 languages) or
STD (21 languages).
available in. These differ in contained
characters and file size. You get all
available versions with your license.
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