Seneca® BQ font family

Gustav Jaeger

Gustav Jaeger (born 1925, died in July 2010), son of a printer, studied at the Hochschule für Gestaltung in Offenbach am Main. An enthusiast for type and typography from an early age, he started his career at the Bauer typefoundry, where he developed type specimens promoting the work of Konrad Bauer and Walter Baum. Encouraged by the former, he designed contemporary 1970s display types for H. Berthold AG. He progressed to text types, the first of which, Seneca® BQ, was released by Berthold in 1977. Many others followed, highlighting Jäger’s ability to experiment successfully with letter forms for text use, and contributing significantly to the Berthold library. Jäger’s typeface Catull™ is currently being used in the logotype for the search engine Google.
In 1980, Gustav Jäger designed Becket™ for Linotype. Becket embodies a retro-medieval aesthetic. Base letterforms that might have been at home with a writer of Irish uncials have been streamlined according to late 20th century tastes to create a timeless effect. Becket is the perfect font to set headlines and logos for clients in the music industry.

Seneca® BQ

Desktop fonts are designed to be installed on a computer for use with applications. Licensed per computer.
Web fonts are used with the CSS @font-face rule. They are licensed for a set number of page views with no time limitation.
Mobile App Fonts can be embedded in your mobile application. Each app requires a separate license. The license is based on the number of app installations.
Electronic Publication Fonts can be embedded in an eBook, eMagazine or eNewspaper. Fonts are licensed per title.
Server fonts can be installed on a server and e.g. used by automated processes to create items. A license is per server core CPU per year.

Seneca BQ

1 Value Pack



world-map map

Std / OT CFF

supports at least

21 languages.

From US$ 225
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