A comparison with their old logo based on the Gill Sans® typeface.
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A practical approach towards Corporate Type: The Suntory caseLinotype has been instrumental in supporting the Japanese corporate group Suntory, the country’s leading beverage manufacturer, in the development of its new corporate identity. As of January 2005, Suntory now presents itself with an original new logo and a new corporate type, which has been adapted by Linotype to meet Suntory’s needs both in Latin and Japanese variants. Type designers rarely have the opportunity to accompany such a comprehensive redesign of a company’s Corporate Identity. The expert advisory team for the selection and reworking process was headed by Linotype’s Type Director Akira Kobayashi together with British designer Matthew Carter. |
Gill Sans is a trademark of The Monotype Corporation registered in the United States Patent and Trademark Office and may be registered in certain jurisdictions.
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| Phone: | +49 (0) 6172 484-418 |
| Fax: | +49 (0) 6172 484-429 |
| e-mail: | corporatetype@linotype.com |
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We reserve the right of errors and changes.
We reserve the right of errors and changes.