Rob Leuschke
Missouri lettering artist Rob Leuschke designed the fonts ITC Arid™ (1997) and ITC Chivalry™ (2004).
ITC Arid is a lively calligraphy typeface which looks as though it was put to paper with a piece of charcoal. Generous capitals mix harmoniously with the more reserved lower case characters and the forward slant of both create a dynamic impression. Arid should be used in point sizes of 12 and larger and is well-suited for headlines and short to middle-length texts.
ITC Chivalry is a calligraphic hybrid that honors the tradition of combining Roman capitals with italic lowercase letters. Rob Leuschke used a flat-nib pen on textured watercolor stock and then converted the drawings into a digital font. The design combines an “old world” feel with “new world” legibility. A companion set of black letter caps completes the suite of characters.
“I’ve loved drawing letters for as long as I can remember,” says Leuschke. “Even in kindergarten, I tried to draw letters like my teacher.” After graduating from college, Leuschke worked for a short time at a sign company in St. Louis, and in the early 1980s began working at Hallmark Cards in Kansas City. His talent as a calligrapher and lettering artist eventually brought him back to St. Louis to begin a freelance career. Since then Leuschke has created over 250 fonts, primarily for the greeting card industry, that are now being used on work for his clients all over the world.
Leuschke first conceived of the face as just the black letter caps; he later added the Roman letters to give the design more versatility. The Roman caps of ITC Chivalry combined with the lowercase are well suited to blocks of copy, while the more decorative black letter caps are ideal for showcasing short text of just a few words. Both sets of capitals also make great initial letters.
ITC Arid is a lively calligraphy typeface which looks as though it was put to paper with a piece of charcoal. Generous capitals mix harmoniously with the more reserved lower case characters and the forward slant of both create a dynamic impression. Arid should be used in point sizes of 12 and larger and is well-suited for headlines and short to middle-length texts.
ITC Chivalry is a calligraphic hybrid that honors the tradition of combining Roman capitals with italic lowercase letters. Rob Leuschke used a flat-nib pen on textured watercolor stock and then converted the drawings into a digital font. The design combines an “old world” feel with “new world” legibility. A companion set of black letter caps completes the suite of characters.
“I’ve loved drawing letters for as long as I can remember,” says Leuschke. “Even in kindergarten, I tried to draw letters like my teacher.” After graduating from college, Leuschke worked for a short time at a sign company in St. Louis, and in the early 1980s began working at Hallmark Cards in Kansas City. His talent as a calligrapher and lettering artist eventually brought him back to St. Louis to begin a freelance career. Since then Leuschke has created over 250 fonts, primarily for the greeting card industry, that are now being used on work for his clients all over the world.
Leuschke first conceived of the face as just the black letter caps; he later added the Roman letters to give the design more versatility. The Roman caps of ITC Chivalry combined with the lowercase are well suited to blocks of copy, while the more decorative black letter caps are ideal for showcasing short text of just a few words. Both sets of capitals also make great initial letters.
Linotype
