Type – Adapted to Everyday Life

As a consultant, Frutiger not only creates new and unique typefaces, he also initiates new concepts and drives new developments forwards. He is not only concerned with informal and factual type but also sees a great need for greater dynamics and wider diversity in print media. “Type is a picture. So why should I have anything against fantasy type as a form of expression?”

In fact, Frutiger himself developed a new typeface, Frutiger Stones, which is more modern and rudimentary than much of that which even the “young and wild” on the type and typography scene are coming up with at the moment. This is because Adrian Frutiger has a ingenious way of grasping new developments and combining them with the essentially archaic human perceptions of images and forms to find highly successful and “new” stylistic means.

Frutiger has also proven his critical awareness of the ever changing media world when, for Linotype, he fully reworked, improved and completed his greatest typeface triumph, Univers. The result is 63 font weights – a masterpiece finally completed. “Univers by Adrian Frutiger is without a doubt the most significant typeface of the last 100 years,” assesses Bruno Steinert, Managing Director at Linotype.

In addition, his self-named creation of 1977 has been reworked as well and expanded to create Frutiger Next – now accessible for uses like corporate communication, communication in public spaces and information systems. It should be noted that none of the 18 font weights appears constructed but have been individually designed, also in their display forms.

Search with the keyword for ‘Frutiger’ to find all fonts in the Linotype Library designed by Adrian Frutiger.