VAG Rounded™ font family


Designed by Volkswagen in 1979

VAG Rounded

VAG Rounded

Designed by Volkswagen, 1979
It was designed in 1979 by Gerry Barney of Sedley Place in collaboration with the Swiss agency GGK. It was originally commissioned by Volkswagen AG and was used as its corporate font for more than ten years. As the name suggests, VAG Rounded is characterised by the rounded forms that are particularly apparent at the termini of the letter strokes.