font family


Designed by Hal Taylor in 2005
When Hal Taylor saw the 1930 logo for the Stetson Shoe Company of Weymouth, Massachusetts, he didn't run out and buy a pair of loafers. Instead, he seized on this striking example of an Art Deco logotype as the basis for a new typeface design. “I was impressed with the delicate and sophisticated letter forms,” Taylor recalls, “particularly the enlarged cap S -- in any other case it would have seemed unbalanced, but in the context of this logo, it worked perfectly.”

All the letters in the original all-caps Stetson Shoe logo were rendered with condensed proportions except the O, which was a perfect circle. While the prominent O added visual interest to the logo, Taylor knew that such a character would limit his typeface to display applications. For versatility's sake, he drew his O for ITC Stepp with the same proportions as the rest of the alphabet. Taylor also gave the logotype's inverted S a more traditional design, but kept the original as an alternate character in the OpenType font.

Taylor's toughest challenge during the design process was creating a lowercase. “A good type design tells you what it wants to be,” he says, “and after a little while the Stepp caps began to tell me what the lowercase should look like.” Taylor's lowercase is slightly more conventional than the caps. The jaunty g" and almost upside-down "s" add subtle charm, while the capital letters provide the broader gestures of Stepp's personality. Together, they create a versatile and distinctive typeface design.

One of Hal Taylor's first jobs was as a photo-lettering typographer in Philadelphia, setting headlines and creating custom lettering. This was followed by a stint doing finished lettering for John Langdon, whose ambigrams appear in Dan Brown's best-selling novel, Angels & Demons. Today, Taylor works as a graphic designer in the publishing industry, but he still finds time to create an occasional hand-lettered book jacket, and draw handsome typeface designs.

ITC Stepp is available in four weights, ranging from Light to Ultra Bold. All four weights have companion italics, and the lightest three weights also offer a suite of small caps."

ITC Stepp Ultra

ITC Stepp™ Ultra
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STD supports at least 21 languages.















US$ 54
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255 characters

Features:

Languages:

Catalog number: 16783670

Fractions

Tag: frac

Function: Replaces figures separated by a slash with 'common' (diagonal) fractions. The user enters 3/4 in a recipe and gets the threequarters fraction.

Standard Ligatures

Tag: liga

Function: Replaces a sequence of glyphs with a single glyph which is preferred for typographic purposes. This feature covers the ligatures which the designer/manufacturer judges should be used in normal conditions. The glyph for ffl replaces the sequence of glyphs f f l.

Ordinals

Tag: ordn

Function: Replaces default alphabetic glyphs with the corresponding ordinal forms for use after figures. One exception to the follows-a-figure rule is the numero character (U+2116), which is actually a ligature substitution, but is best accessed through this feature. The user applies this feature to turn 2.o into 2.o (abbreviation for secundo).

Superscript

Tag: sups

Function: Replaces lining or oldstyle figures with superior figures (primarily for footnote indication), and replaces lowercase letters with superior letters (primarily for abbreviated French titles). The application can use this feature to automatically access the superior figures (more legible than scaled figures) for footnotes, or the user can apply it to Mssr to get the classic form.

Stylistic Alternates

Tag: salt

Function: Many fonts contain alternate glyph designs for a purely esthetic effect; these don't always fit into a clear category like swash or historical. As in the case of swash glyphs, there may be more than one alternate form. This feature replaces the default forms with the stylistic alternates. The user applies this feature to Industria to get the alternate form of g.

These fonts support the Basic Latin character set. Each font is Unicode™ encoded, and available in d

Tag: Basic Latin

Function: These fonts support the Basic Latin character set. Each font is Unicode™ encoded, and available in different formats. Please review the product information for each font to ensure it will meet your requirements.

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