ITC Avant Garde Gothic® font family


Designed by Tom Carnase in 1970
Herb Lubalin in 1970
ITC Avant Garde Gothic® was designed by Herb Lubalin and Tom Carnase in 1970. They based it on Lubalin´s logo for Avant Garde Magazine - an exciting construction of overlapping and tightly-set geometric capitals. ITC Avant Garde is a geometric sans serif; meaning the basic shapes are constructed from circles and straight lines, much like the work from the 1920s German Bauhaus movement. The early versions of ITC Avant Garde became well-known for their many unique alternates and ligatures that still conjure up the typographic aura of the 1970s. These fonts contain the basic alphabets (without the old unusual ligatures). Still strong and modern looking, ITC Avant Garde has become a solid staple in the repertoire of today's graphic designer. The large, open counters and tall x-heights seem friendly, and help to make this family work well for short texts and headlines. The condensed weights were drawn by Ed Benguiat in 1974, and the obliques were designed by André Gürtler, Erich Gschwind and Christian Mengelt in 1977. ITC Avant Garde® Mono is a monospaced version done by Ned Bunnel in 1983.

ITC Avant Garde Gothic Medium Oblique

ITC Avant Garde Gothic
world-map Std map

Std / OT CFF

supports at least

21 languages.















Technical details
Digital data from:
OpenType outline flavour:
CFF - PostScript-Outlines
Technical font names:
File name: ITCAvantGardeStd-MdObl.otf
Windows menu name: ITC Avant Garde Std Md
PostScript name: ITCAvantGardeStd-MdObl
PostScript full name: ITCAvantGardeStd-MdObl
Catalog number:
16782625
Characters:
434
US$ 29
Add to cart

Features

Languages

Case-Sensitive Forms

Tag: case

Function: Shifts various punctuation marks up to a position that works better with all-capital sequences or sets of lining figures; also changes oldstyle figures to lining figures. By default, glyphs in a text face are designed to work with lowercase characters. Some characters should be shifted vertically to fit the higher visual center of all-capital or lining text. Also, lining figures are the same height (or close to it) as capitals, and fit much better with all-capital text. The user selects a block of text and applies this feature. The dashes, bracketing characters, guillemet quotes and the like shift up to match the capitals, and oldstyle figures change to lining figures.

Denominators

Tag: dnom

Function: Replaces selected figures which follow a slash with denominator figures. In the string 11/17 selected by the user, the application turns the 17 into denominators when the user applies the fraction feature.

Fractions

Tag: frac

Function: Replaces figures separated by a slash with 'common' (diagonal) fractions. The user enters 3/4 in a recipe and gets the threequarters fraction.

Standard Ligatures

Tag: liga

Function: Replaces a sequence of glyphs with a single glyph which is preferred for typographic purposes. This feature covers the ligatures which the designer/manufacturer judges should be used in normal conditions. The glyph for ffl replaces the sequence of glyphs f f l.

Numerators

Tag: numr

Function: Replaces selected figures which precede a slash with numerator figures, and replaces the typographic slash with the fraction slash. In the string 11/17 selected by the user, the application turns the 11 into numerators, and the slash into a fraction slash when the user applies the fraction feature.

Ordinals

Tag: ordn

Function: Replaces default alphabetic glyphs with the corresponding ordinal forms for use after figures. One exception to the follows-a-figure rule is the numero character (U+2116), which is actually a ligature substitution, but is best accessed through this feature. The user applies this feature to turn 2.o into 2.o (abbreviation for secundo).

Proportional Figures

Tag: pnum

Function: Replaces figure glyphs set on uniform (tabular) widths with corresponding glyphs set on glyph-specific (proportional) widths. Tabular widths will generally be the default, but this cannot be safely assumed. Of course this feature would not be present in monospaced designs. The user may apply this feature to get even spacing for lining figures used as dates in an all-cap headline.

Scientific Inferiors

Tag: sinf

Function: Replaces lining or oldstyle figures with inferior figures (smaller glyphs which sit lower than the standard baseline, primarily for chemical or mathematical notation). May also replace lowercase characters with alphabetic inferiors. The application can use this feature to automatically access the inferior figures (more legible than scaled figures).

Superscript

Tag: sups

Function: Replaces lining or oldstyle figures with superior figures (primarily for footnote indication), and replaces lowercase letters with superior letters (primarily for abbreviated French titles). The application can use this feature to automatically access the superior figures (more legible than scaled figures) for footnotes, or the user can apply it to Mssr to get the classic form.

Tabular Figures

Tag: tnum

Function: Replaces figure glyphs set on proportional widths with corresponding glyphs set on uniform (tabular) widths. Tabular widths will generally be the default, but this cannot be safely assumed. Of course this feature would not be present in monospaced designs. The user may apply this feature to get oldstyle figures to align vertically in a column.

Stylistic Alternates

Tag: salt

Function: Many fonts contain alternate glyph designs for a purely esthetic effect; these don't always fit into a clear category like swash or historical. As in the case of swash glyphs, there may be more than one alternate form. This feature replaces the default forms with the stylistic alternates. The user applies this feature to Industria to get the alternate form of g.

Discretionary Ligatures

Tag: dlig

Function: Replaces a sequence of glyphs with a single glyph which is preferred for typographic purposes. This feature covers those ligatures which may be used for special effect, at the user's preference. The glyph for ct replaces the sequence of glyphs c t, or U+322E (Kanji ligature for "Friday") replaces the sequence U+91D1 U+66DC U+65E5.

Sylistic Set 1

Tag: ss01

Function: In addition to, or instead of, stylistic alternatives of individual glyphs (see 'salt' feature), some fonts may contain sets of stylistic variant glyphs corresponding to portions of the character set, e.g. multiple variants for lowercase letters in a Latin font. Glyphs in stylistic sets may be designed to harmonise visually, interract in particular ways, or otherwise work together. Examples of fonts including stylistic sets are Zapfino Linotype and Adobe's Poetica. Individual features numbered sequentially with the tag name convention 'ss01' 'ss02' 'ss03' . 'ss20' provide a mechanism for glyphs in these sets to be associated via GSUB lookup indexes to default forms and to each other, and for users to select from available stylistic sets.

Sylistic Set 2

Tag: ss02

Function: In addition to, or instead of, stylistic alternatives of individual glyphs (see 'salt' feature), some fonts may contain sets of stylistic variant glyphs corresponding to portions of the character set, e.g. multiple variants for lowercase letters in a Latin font. Glyphs in stylistic sets may be designed to harmonise visually, interract in particular ways, or otherwise work together. Examples of fonts including stylistic sets are Zapfino Linotype and Adobe's Poetica. Individual features numbered sequentially with the tag name convention 'ss01' 'ss02' 'ss03' . 'ss20' provide a mechanism for glyphs in these sets to be associated via GSUB lookup indexes to default forms and to each other, and for users to select from available stylistic sets.

Sylistic Set 3

Tag: ss03

Function: In addition to, or instead of, stylistic alternatives of individual glyphs (see 'salt' feature), some fonts may contain sets of stylistic variant glyphs corresponding to portions of the character set, e.g. multiple variants for lowercase letters in a Latin font. Glyphs in stylistic sets may be designed to harmonise visually, interract in particular ways, or otherwise work together. Examples of fonts including stylistic sets are Zapfino Linotype and Adobe's Poetica. Individual features numbered sequentially with the tag name convention 'ss01' 'ss02' 'ss03' . 'ss20' provide a mechanism for glyphs in these sets to be associated via GSUB lookup indexes to default forms and to each other, and for users to select from available stylistic sets.

Sylistic Set 4

Tag: ss04

Function: In addition to, or instead of, stylistic alternatives of individual glyphs (see 'salt' feature), some fonts may contain sets of stylistic variant glyphs corresponding to portions of the character set, e.g. multiple variants for lowercase letters in a Latin font. Glyphs in stylistic sets may be designed to harmonise visually, interract in particular ways, or otherwise work together. Examples of fonts including stylistic sets are Zapfino Linotype and Adobe's Poetica. Individual features numbered sequentially with the tag name convention 'ss01' 'ss02' 'ss03' . 'ss20' provide a mechanism for glyphs in these sets to be associated via GSUB lookup indexes to default forms and to each other, and for users to select from available stylistic sets.

Sylistic Set 5

Tag: ss05

Function: In addition to, or instead of, stylistic alternatives of individual glyphs (see 'salt' feature), some fonts may contain sets of stylistic variant glyphs corresponding to portions of the character set, e.g. multiple variants for lowercase letters in a Latin font. Glyphs in stylistic sets may be designed to harmonise visually, interract in particular ways, or otherwise work together. Examples of fonts including stylistic sets are Zapfino Linotype and Adobe's Poetica. Individual features numbered sequentially with the tag name convention 'ss01' 'ss02' 'ss03' . 'ss20' provide a mechanism for glyphs in these sets to be associated via GSUB lookup indexes to default forms and to each other, and for users to select from available stylistic sets.

Unicase

Tag: unic

Function: This feature maps upper- and lowercase letters to a mixed set of lowercase and small capital forms, resulting in a single case alphabet (for an example of unicase, see the Emigre type family Filosofia). The letters substituted may vary from font to font, as appropriate to the design. If aligning to the x-height, smallcap glyphs may be substituted, or specially designed unicase forms might be used. Substitutions might also include specially designed figures. The user enters text as uppercase, lowercase or mixed case, and gets unicase text.

These fonts support the Basic Latin character set. Each font is Unicode™ encoded, and available in d

Tag: Basic Latin

Function: These fonts support the Basic Latin character set. Each font is Unicode™ encoded, and available in different formats. Please review the product information for each font to ensure it will meet your requirements.