Font Designer: Herb Lubalin/Tom Carnase
ITC Avant Garde Gothic™ was created in the late 1960s as the logo for the short-lived, but highly influential magazine, Avant Garde. As art director, Herb Lubalin devised the logo concept and its companion headline typeface. Then he and Tom Carnase, a partner in Lubalin’s design firm, worked together to transform the idea into a full-fledged typeface.
The result was a typographic tour de force. Lubalin and the magazine’s publisher received [...]
ITC Avant Garde Gothic® was designed by Herb Lubalin and Tom Carnase in 1970. They based it on Lubalin´s logo for Avant Garde Magazine - an exciting construction of overlapping and tightly-set geometric capitals. ITC Avant Garde is a geometric sans serif; meaning the basic shapes are constructed from circles and straight lines, much like the work from the 1920s German Bauhaus movement. The early versions of ITC Avant Garde became well-known for their many unique alternates and ligatures that still conjure up the typographic aura of the 1970s. These fonts contain the basic alphabets (without the old unusual ligatures). Still strong and modern looking, ITC Avant Garde has become
