As part of our commitment to providing a seamless and innovative type experience for our customers and partners, we've made the decision to discontinue Linotype.com over the next year.
Our customers deserve a service that offers expertise, discovery, and an unmatched search function. We are unfortunately no longer able to maintain this level of quality on Linotype.com, which were originally built with a more simplified function.
The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. Trade Gothic does not display as much unifying family structure as other popular sans serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade Gothic is often seen in advertising and multimedia in combination with roman text fonts, and the condensed versions are popular in the newspaper industry for headlines.