Laurentian™ font family

Designed by Rod McDonald in 2003

About Laurentian™ font family

Maclean's is a weekly Canadian newsmagazine with a broad editorial mission. A typical issue covers everything from violence on the other side of the globe to the largest pumpkin grown in a local county.

In 2001, Maclean's invited Rod McDonald to become part of the design team to renovate" the 96-year-old publication. The magazine wanted to offer its readers a typographic voice that was professional, clean, and easy to read. Above all, the typeface had to be able to speak about the hundreds of unrelated subjects addressed in each issue while remaining believable and uncontrived.

A tall order, perhaps? Now add in that this would be the first text typeface ever commissioned by a Canadian magazine. McDonald, who some have called Canada's unofficial "typographer laureate," took on the challenge.

McDonald used two historic models as the basis for Laurentian's design: the work of French type designer Claude Garamond, and that of the English printer and type founder, William Caslon. From Garamond Laurentian acquired its humanist axis, crisp serifs and terminals that mimic pen strokes. Caslon's letters are less humanistic, with a more marked contrast in stroke weight and serifs that appear constructed rather than drawn. These traits also made their mark on Laurentian.

Using these two designs as a foundation, McDonald drew Laurentian with the narrow text columns and small type sizes of magazine composition in mind. He gave his letters strong vertical strokes and sturdy serifs, a robust x-height and a slightly compressed character width

A tall order, per McDonald's genius is evident in the face's legibility, quiet liveliness and in the openness of the letters. The result is a typeface that not only met Maclean's demanding design brief, but also provides exceptional service in a wide variety of other applications.

Laurentian is available in three weights of Regular, Semi Bold and Bold, with complementary italics for the Regular and Semi Bold, and a suite of titling caps."
More related documents:
Type Gallery: Laurentian
Font Designer: Rod McDonald


Desktop fonts are designed to be installed on a computer for use with applications. Licensed per computer.
Web fonts are used with the CSS @font-face rule. They are licensed for a set number of page views with no time limitation.
Mobile App Fonts can be embedded in your mobile application. Each app requires a separate license. The license is based on the number of app installations.
Electronic Publication Fonts can be embedded in an eBook, eMagazine or eNewspaper. Fonts are licensed per issue.
Server fonts can be installed on a server and e.g. used by automated processes to create items. A license is per server core CPU per year.


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