Customers from all over the world come to Linotype.com every day to purchase fonts. Below is a list of the 20 typeface families that our customers licensed most often in during 2008. Do you know them all?
Font Designer: Herb Lubalin/Tom Carnase, 1970
ITC Avant Garde Gothic® was designed by Herb Lubalin and Tom Carnase in 1970. They based it on Lubalin´s logo for Avant Garde Magazine - an exciting construction of overlapping and tightly-set geometric capitals. ITC Avant Garde is a geometric sans serif; meaning the basic shapes are constructed from circles and straight lines, much like the work from the 1920s German Bauhaus movement. The early versions of ITC Avant Garde became well-known [...]
Font Designer: Herb Lubalin/Tom Carnase
ITC Avant Garde Gothic® was created in the late 1960s as the logo for the short-lived, but highly influential magazine, Avant Garde. As art director, Herb Lubalin devised the logo concept and its companion headline typeface. Then he and Tom Carnase, a partner in Lubalin’s design firm, worked together to transform the idea into a full-fledged typeface.
The result was a typographic tour de force. Lubalin and the magazine’s publisher received [...]
ITC Avant Garde Gothic® was designed by Herb Lubalin and Tom Carnase in 1970. They based it on Lubalin´s logo for Avant Garde Magazine - an exciting construction of overlapping and tightly-set geometric capitals. ITC Avant Garde is a geometric sans serif; meaning the basic shapes are constructed from circles and straight lines, much like the work from the 1920s German Bauhaus movement. The early versions of ITC Avant Garde became well-known for their many unique alternates and ligatures that still conjure up the typographic aura of the 1970s. These fonts contain the basic alphabets (without the old unusual ligatures). Still strong and modern looking, ITC Avant Garde has become a solid staple in the repertoire of today's graphic designer. The large, open counters and tall x-heights seem friendly, and help to make this family work well for short texts and headlines. The condensed weights were drawn by Ed Benguiat in 1974, and the obliques were designed by André Gürtler, Erich Gschwind and Christian Mengelt in 1977. ITC Avant Garde® Mono is a monospaced version done by Ned Bunnel in 1983.
ITC Avant Garde Gothic is a trademark of International Typeface Corporation registered in the U.S. Patent and Trademark Office and which may be registered in certain other jurisdictions.
Quality features
The Platinum Collection is the exclusive series of optimized classic typefaces from the Linotype Library.
XSF-Fonts are OpenType or TrueType fonts with an excellent appearance on screen at small sizes or low resolutions – especially engineered and optimized for exceptionally readable typefaces on computer screens using Microsoft® Windows operating systems.
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