Tim Ahrens on the design of his typeface, Linotype Aroma: "I started designing Linotype Aroma about six months after discovering that Frutiger is not a brand of candy and Garamond not the name of a perfume. I didn't want it to be one of these bland, faceless fonts that sacrifice the natural, independent character of their figures to neutrality. I believe that beauty is often created coincidentally. For example, the beauty of propeller blades, whose design is like the transformation of a bird's wing, fascinates me. I like their organic and abstract form, which still carries the essence and complexity of the original. A bird's wing, a propeller: these are behind the formal concept of Aroma. Many contours have parabolic forms. The lower case r, for example, consists exclusively of lines and parabolic forms."
Tim Ahrens also decided to give his types a defined stroke contrast, as is usual for sans serif fonts. The end strokes of many letters are slightly convex, however, giving the font a natural and organic look. Linotype Aroma is a lively font with lots of personality and is suitable for longer texts.
Linotype Aroma is a trademark of Linotype GmbH and may be registered in certain jurisdictions.
Quality features
The Platinum Collection is the exclusive series of optimized classic typefaces from the Linotype Library.
XSF-Fonts are OpenType or TrueType fonts with an excellent appearance on screen at small sizes or low resolutions – especially engineered and optimized for exceptionally readable typefaces on computer screens using Microsoft® Windows operating systems.
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