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Electra® Cursive

- by Linotype Design Studio
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Electra® Std Cursive
  Format: OpenType Std

Price: US$ 29.00
  
... is part of the Electra® Font Family, comprising altogether 8 fonts in OpenType Std format.
Character set features:
stdr euro osf isoadobe2
277 characters
Character maps: Encoding map   
Linked font group:
Electra® Std Roman
Electra® Std Cursive
Electra® Std Bold
Electra® Std Bold Cursive
Put the core family into shopping cart Add font group
Product is contained in:
Linotype OpenType Library 1.0 Bundle CD for Mac OS and Windows
The Linotype Originals OpenType Edition Version Two
Electra Complete Family Pack
Technical information  

Electra® Cursive
  Format: Windows TrueType

Price: US$ 26.00
  
... is part of the Electra® Font Family, comprising altogether 14 fonts in Windows TrueType format.
Character set features:
euro
234 characters
Character maps: Encoding map   
Linked font group:
Electra® Roman
Electra® Cursive
Electra® Bold
Electra® Bold Cursive
Put the core family into shopping cart Add font group
Product is contained in:
GoldEdition 1.7.1 DVD for Mac OS and Windows
GoldEdition 2.0 DVD for Mac OS and Windows
Electra Complete Family Pack
Technical information  

Electra® Cursive
  Format: Windows PostScript

Price: US$ 26.00
  
... is part of the Electra® Font Family, comprising altogether 14 fonts in Windows PostScript format.
Character set features:
euro
233 characters
Character maps: Encoding map   
Linked font group:
Electra® Roman
Electra® Cursive
Electra® Bold
Electra® Bold Cursive
Put the core family into shopping cart Add font group
Product is contained in:
GoldEdition 1.7.1 DVD for Mac OS and Windows
GoldEdition 2.0 DVD for Mac OS and Windows
Electra Complete Family Pack
Electra 1 Value Pack
Technical information  

Electra® Cursive
  Format: Mac PostScript

Price: US$ 26.00
  
... is part of the Electra® Font Family, comprising altogether 14 fonts in Mac PostScript format.
Character set features:
euro
246 characters
Character maps: Encoding map   
Linked font group:
Electra® Roman
Electra® Cursive
Electra® Bold
Electra® Bold Cursive
Put the core family into shopping cart Add font group
Product is contained in:
GoldEdition 1.7.1 DVD for Mac OS and Windows
GoldEdition 2.0 DVD for Mac OS and Windows
Electra Complete Family Pack
Electra 1 Value Pack
Technical information  

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Documents referring to this product ...

In Layout in Advertising, published in October 1928, W. A. Dwiggins pointedly left sans serifs out of his survey of advertising typefaces. Gothic the newspaper standby in its various manifestations has little to commend it, he wrote, except simplicity; it is not overly legible, it has no grace. Gothic capitals are indispensable, but there are no good Gothic capitals. The typefounders will do a service to advertising if they will provide a Gothic of good design. In February 1929, Harry Gage, [...]
John Baskerville – born 28. 1. 1706 in Wolverley, Worcestershire, England, died 8. 1. 1775 in Birmingham, Warwickshire, England – type designer, writing master, printer. 1725: moves to Birmingham. 1733–37: writing master in Birmingham. 1750: sets up his own type foundry and printing works. 1757: his first printed book is published, an edition of Virgil. 1758: publishes an edition of John Milton’s "Paradise Lost". 1758: appointed printer to the University of Cambridge. Here he produces [...]
William A. Dwiggins – born 19. 6. 1880 in Martinsville, USA, died 25. 12. 1956 in Hingham, Massachusetts, USA – type designer, printer, typographer, graphic designer – studied at the Frank Holme School of Illustration in Chicago under Frederic W. Goudy. 1903–04: runs his own printing workshop in Cambridge, Ohio. 1905–16: commercial artist in Hingham, Massachusetts. 1917–18: director of Harvard University Press. 1919: founds the Society of Calligraphers in Boston and is their president and [...]
Linotype previously had three design studios located around the globe: Mergenthaler Linotype, in the United States, was founded in Brooklyn, but later moved to Melville, NY, and then to Hauppauge, NY. Mergenthaler Linotype's design studio employed at varying times up to 80 designers under the direction of Chauncey H. Griffith, Jackson Burke, Mike Parker, and Matthew Carter. In continental Europe, Linotype typefaces were produced by the D. Stempel AG typefoundry in Frankfurt, Germany. [...]
Font Designer: Linotype Design Studio, 1994 Venecian Old Face fonts had a strong influence on typeface design in the 1930s and 1940s in England. Such influence is evident in the font Electra®, designed by William A. Dwiggins for Linotype in 1935. Electra combines its classic roots with the Zeitgeist of the 1930s, also displaying characteristics of the Bauhaus and Art Deco styles.

About Electra® Cursive ...

Linotype usage sample for Electra® Std Cursive
Designer: Linotype Design Studio, 1994
Electra® Cursive belongs to the Electra® Font Family which is part of the Linotype Originals.
Electra is an original face designed for Linotype in 1935 by William. A. Dwiggins, the eminent American artist and illustrator who also created the Caledonia series. The type, which falls into the 'modern' family of type styles, is not based upon any traditional model and is not an attempt to revive or reconstruct any historic type. Because it avoids the extreme contrast of thick and thin elements that mark most modern faces, Electra provides a new 'texture' in book pages. Although in x-height it is amost large as Times Roman, the narrow set of Electra makes it very economical in composition. The italic is really a sloped roman, of almost the same weight as the roman; it is so comfortable to read that it can be used for whole texts, and is particularly suitable for poetry.
In 1988 Linotype has extended the Electra to a complete type family with four different weights, it was made with true Italics and as a specialty was made available in a lighter end more elegant Display version.
The Caravan fonts offer a broad variety of fitting ornaments and border elements which had been designed by Dwiggins.
Electra had received a Certificate for Typographic Excellence in Type Design in 1998 from the Type Directors Club ( TDC ) of New York
Search this or similar products by the following keywords: 1930s, 30s, Ads, Advertisment, Advertisments, American, anno 1930, Announcements, Book, Business Cards, Casual, Catalogs, Catalogues, Celebration, Celebrations, certificate, Cheap, Classic, Dictionaries, Dictionary, Elegant, Encyclopaedia, Encyclopedia, Film Titling, Fine, Headline, Inexpensive, Instructions, Invitation, Lexica, Magazine, Manuals, Menus, Newsletters, Newspaper, OpenType, Optical, OT, Party, Professional, Readable, Serif, Slab Serif, Static, Std, Text, Urkunde.

Electra is a trademark of Linotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions in the name of Linotype Corp. or its licensee Linotype GmbH.

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Page last edited: 2009-11-19